Ripple and SeeSaw Networks

Author:
Publish date:
Social count:
0

Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership. The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions.
Through this partnership, SeeSaw’s portfolio of top-tier brand advertisers will now be able to feature their messages alongside Ripple’s fast growing network of geographically-targeted lifestyle content delivered by partners including CBS, E! Entertainment, Reuters, The New York Times and Yahoo!. The addition of Ripple to SeeSaw’s advertising inventory brings its total offering to more than 20,000 venues nationwide, reaching more Americans than many primetime TV programs at a fraction of the cost.

“Ripple provides one of the most engaging customer experiences, delivering local content in a meaningful way” said Peter Bowen, chief executive officer of SeeSaw Networks. “Moreover, Ripple’s breadth of high quality locations strengthens SeeSaw’s Life Pattern Marketing capability which is an effective way to intercept people in their daily routines where they work, play and socialize. We are very proud that premium networks like Ripple choose SeeSaw to make their screens available to national advertisers.”

The collaboration between Ripple and SeeSaw Networks improves advertisers’ ability to reach targeted audiences such as business professionals, college students and alpha moms during their daily routines. Consumers report that advertising on digital signage catches their attention above advertising on all other media, including television, as reported in the 2007 OTX Digital Out-of-Home Media Attitude and Awareness Study, which can be viewed at http://www.seesawnetworks.com.

“SeeSaw, with its rapidly expanding portfolio of digital out-of-home advertising locations, is an ideal partner for Ripple. In today’s cluttered media environment, advertisers and marketers are increasingly seeking out-of-home options that are most relevant to them.” said Ali Diab co-founder and president, products & technology of Ripple. “Ripple’s partnership with SeeSaw ensures that national advertisers can now place their messages on the Ripple Network and communicate with out-of-home consumers in a way that is meaningful at a time and place where they are most receptive.”

Launched in 2004 and headquartered in El Segundo, CA, Ripple is an interactive network of screens located in community gathering places, featuring content that informs, entertains, and connects people to their world. Ripple’s national network democratizes access to a mass media platform, giving people the power to show up and connect in their communities with products like ShoutOuts and AdCenter. With thousands of screens in hundreds of locations across the country, Ripple's rapidly expanding network currently reaches millions of unique consumers every month. The company's current distribution partners include Borders, CBS, Jack in the Box, Juice it Up!, Robek’s, The Coffee Bean & Tea Leaf and Tully’s Coffee. Ripple's media partners include CBS, E! Entertainment, The New York Times and Yahoo!.

For more information on Ripple, visit www.rippletv.com. For more information on SeeSaw Networks, visit www.seesawnetworks.com.

Related

SeeSaw, Moms and Families Network

SeeSaw Networks, the digital place-based media company, has introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families.   This new offering includes exclusive ad inventory at venues frequented by moms and families; new creative vehicles that deli

Bulzī and RMG Networks for Audience Measurement

RMG Networks and Bulzī Media have announced a partnership to deliver real-time micro-audience measurement capabilities to their Digital Place-Based Media networks, consisting of more than 130,000 digital screens. The new capability allows RMG to accurately measure and report audience in any Designated Market Area or lo

Park Cast Network and Encompass

Park Cast Network, a digital out of home (DOOH) advertising network with displays in parking garages and transit centers across top DMAs in the United States, has signed a deal with Encompass Digimedia, a division of Encompass Media Group (EMG), to include Park Cast’s network in their portfolio of advertising opportun

SeeSaw for Major Market Zoos and Aquariums

SeeSaw Networks, the digital place-based media company, and Animals Inc., a subsidiary of The Association of Zoos and Aquariums (AZA), has announced SeeSaw as the exclusive advertising sales partner for the place-based video network that Animals Inc. is currently deploying in major market zoo and aquarium destinations

Bob Martin Joins SeeSaw

SeeSaw Networks has announced that Bob Martin is joining SeeSaw Networks to “cultivate SeeSaw's 80+ partnerships with place-based media networks and to guide SeeSaw's strategic expansion into branded video content development and experiential marketing offerings.” Currently, SeeSaw offers marketers over 55,000 venu

Capital Networks and CognoVision

Capital Networks Limited, offering multimedia platforms for Digital Signage, and CognoVision Solutions Inc., a provider of real-time audience measurement and targeting solutions for the Out-of-Home advertising industry, have announced that the companies have entered into a joint marketing agreement. The agreement enables both companies to work together to increase market reach and to attract new customers. It also provides each company's clients preferential access to fully integrated software products and services. “Our ‘Audience’ software platform is now installed on six continents in a wide range of industry applications, but clearly the fastest growing is Digital Signage," comments Bil Trainor, President of Capital Networks. "Through this agreement we are now able to seamlessly deliver the wide range of features and benefits of CognoVision's cutting edge, real-time automated audience measurement software. We are pleas

WHEN Digital-Media Network

Fitness facilities are customizing communications with their members via a new state-of-the-art digital-media network now rolling out nationwide. The Wellness Health Education Network -- or WHEN -- is an exclusive network designed to be installed in more than 5,000 fitness facilities focused on health and wellness, reaching more than 12 million health-conscious adults with highly relevant information when and where they want it. "WHEN informs and persuades people to live healthier lives," says Rick Adler, chief executive officer of TSN Group, the network's owner and operator.  "Just as important, WHEN allows each facility to communicate its own, local message right alongside the system's network videos, advertising, news feeds and other messages."...