Keller, TX - DiGiCo has restructured its U.S. operation, ensuring that the service synonymous with the DiGiCo name meets the growing demands of the U.S. marketplace.
This program includes the appointment of Ivan Schwartz as president, U.S. operation. "Schwartz has been with the company for over a year and has proved an invaluable member of DiGiCo's U.S. team," explained managing director, Bob Doyle. "He has helped raise awareness of the brand, and his new role signifies the ongoing progress and growth of DiGiCo worldwide."
With the introduction of DiGiCo's new mid-market console, the D1 Live, in the last quarter of 2004, and the substantial amount of business this has attracted, Schwartz's role is seen as pivotal to supporting the install business in the U.S.
An additional sales role has also been created in order to support high-end national touring sound rental companies with an additional responsibility to develop regional rental activity for D5 and D1. Geoff Lissaman, as vice president, concert sound, will fill this position.
Lissaman joins DiGiCo from dbx, where he worked in the tour sound division for almost eight years and was an instrumental part of the team that created the DriveRack family of products.