Westinghouse Helps Businesses Maximize ROI With New Website

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SANTA FE SPRINGS, CA--Westinghouse Digital Electronics is helping businesses to maximize their ROI and experience the dynamic power and wide consumer reach of digital signage solution products with its new and informative Web site, www.wde.com/dss. The new Web site provides detailed information on the company’s full array of digital signage solutions featuring its new neonSource, neonNow, and neonPlayer products that give businesses an advanced way to turn their entertainment or information displays into powerful digital signage tools.

The new Web site features an industry-unique ROI calculator that allows a business owner, VAR or System Integrator to monetize their Westinghouse digital signage solution investment. The ROI calculator allows a business to enter in their Average Monthly Profit, Monthly Cost Avoidance and Projected Percentage Increase and they will then be presented with the ROI if they purchase and use the new Westinghouse digital signage solution software and products. The site also includes a tab that describes how the financial ROI is calculated.

John Araki, vice president and general manager, commercial business unit, at Westinghouse Digital Electronics, said, “The new Westinghouse Web site was created to give business owners, VARs and any potential customer interested in digital signage solutions a complete prospective into the details and offerings of our new software and product family. With its novel ROI calculator, the site goes a step further and truly shows a business the financial benefits to investing in a digital signage solution for their company.”

The Web site provides detailed Westinghouse digital signage software product information, including a helpful Frequently Asked Questions section related to neonSource and neonNow. The site also features a video on the home page of neonSource and neonNow in action. Visitors can actually see how a business can run video or TV on a monitor and insert dynamic advertisements into the screen as well – it provides a true “real time” demonstration and application of the software in live action. In addition, site visitors can click on different parts of the neonSource and neonNow software to see pop-up descriptions of the easy-to-use User Interface. This unique feature allows potential customers to get a real sense of the software in action and see just how intuitive and simple to use it really is.

The Web site will also feature live case studies throughout the year that highlight real world business applications and usages of the Westinghouse digital signage solutions. A link to a Westinghouse Digital Purdue University Calumet case study is here: www.dss.wde.com/v1/wordpress/?p=323.

For more information on the complete lineup of Westinghouse digital signage software and products, and to view the new Web site, please visit www.wde.com/dss.

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