BroadSign Appoints Boudreault, Injects $4.5M - AvNetwork.com

BroadSign Appoints Boudreault, Injects $4.5M

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BroadSign Canada Inc., has announced that its parent company, digital signage software provider BroadSign International Inc. has appointed top technology expert Mr. Richard Boudreault as chairman of the Board of Directors and will invest an additional $4.5M in its facilities located in Montreal, Quebec. BroadSign will use the new investment to expand the research and development department and reinforce the company's customer service and support infrastructure in Montreal. The company also plans to build a new call center and expects to double its Montreal-based work force from 30 to 60 employees in 2008. Most of the new hires will be dedicated to ensuring BroadSign continues to provide the highest-quality support services to its growing base of digital signage network customers.

"Montreal offers a wealth of development and support resources, as well as a friendly business environment for a technology company like BroadSign," said BroadSign President and CEO Rick Engels. "The city has already proven to be an excellent source of digital signage technical talent."

New Chairman Richard Boudreault brings a strong background in start-up and development-stage technology ventures to the board. He has held technology-related positions in organizations including SOFINOV, a subsidiary of Caisse de dépôt et placement du Québec, Oerlikon Aerospace, and the Aerospace Technology Center. He has also been an active member of over 20 boards for both private and public companies. Boudreault holds an MBA from Quebec's Sherbrooke University, a Master of Engineering from Cornell University and a degree in Physics from the University of Montreal.

"I am honored to become Chairman of the Board at Broadsign and I have already started working with other directors and Broadsign's managers to further expand the market share and strengthen the company's positions to the leading software provider for the industry," said Richard Boudreault.

BroadSign is recognized for its proprietary technology, brand and business model in the digital signage market. The market served by BroadSign is in rapid expansion as large retailers, location owners and advertisers are adopting digital signage as the new medium to communicate directly with clients and consumers.

RocSearch, an independent market analysis firm, forecasts that the digital signage market would grow from 2B$ in 2003 to some 7B$ by 2008 and is expected to reach 14.7B$ in 2011.
BroadSign International Inc., (514) 399-1184, www.broadsign.com

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