Neo Advertising Acquires DAN Media

  • The Quebec high court ratified on October 19th, 2006 the purchase of DAN Media by Neo Advertising. DAN Media, founded in 1999, operates in the dynamic digital signage market. It provides giant high definition screens with digital information and entertainment to advertisers in 65 shopping centers in Canada and the United States.
  • Neo Advertising, an international company based in Switzerland, operates in the same field of activity since 2003, and has now fully acquired DAN Media. DAN will remain active as a brand, however from now on it shall report to Neo Advertising. DAN's existing network in Canada will continue its activities. Christian Vaglio-Giors will become the interim CEO of the Canadian branch. He will communicate his strategy for development and will announce his new board of management in Canada at the beginning of November.
  • "We are happy to welcome DAN Media, a pioneer and principal player in the Canadian market, to the Neo Advertising Group. The combination of Neo Advertising's know-how and the DAN Media network should quickly make it possible for Neo Advertsing to become a major reference in the North-American market, a market for which we have great ambitions." declares Christian Vaglio-Giors.
  • DAN Media is a national network of large size digital signage screens which delivers high output advertising and information in real time to a captive audience of more than 8,7 million consumers each week. These screens are currently deployed in Canada's 55 most prestigious shopping centres, among which are the Toronto Eaton Center, the West Edmonton Mall and the Montreal Eaton Center, as well as 10 other locations in the New York and Los Angeles areas in partnership with Clear Channel Outdoor. To date, DAN Media counts amongst its advertising clients companies such as Sony Playstation, Nike, Bell Mobility, Mastercard, Liz Claiborne, Nygard, Chrysler, Ralph Lauren, Sante Canada, Sanyo, GM and Maybelline.
  • Founded in 2003 by Christian Vaglio-Giors and Alexandre de Senger, the Neo Advertising Group is the European player of reference in the field of the digital signage at point of sale. Strong of a network of more than 1,000 screens, prestigious partners such as the French retail chain Carrefour, and its presence in Spain, Germany, Belgium and Switzerland, the Neo Advertising Group will reach a network of 50,000 screens by 2008.
  • Information: Francois Legare, Torchia Communications, Tel. 514 288 8290 ext. 222