Omnivex Corporation announced that their software will be used by Maple Leaf Sports & Entertainment Ltd. (MLSE) to power a large network of digital screens at Air Canada Centre in Toronto, Canada. The facility has hosted more than 27 million fans and over 2,000 events, including hockey, basketball and lacrosse games, concerts and live events, since their doors opened in 1999. MLSE is a privately owned company and one of North America's premier sports and entertainment corporations.
Phase one of the digital signage deployment includes the use of Omnivex`s newest software product, Moxie, to manage a network of over 320 LCD screens at Air Canada Centre. Content will include a live video stream from inside the arena to ensure fans don`t miss a moment of the action when in the concourse areas. In addition, information will be shown to aid in facility navigation and promote upcoming events being held at the various MLSE facilities. Advertising space on the screens will provide a new revenue stream, and augment traditional print advertising. The screens have been strategically placed for maximum impact and configured in unique ways to add to the aesthetic appeal of the facility.
Digital signage is a great investment that supports changing technology and continues to keep Air Canada Centre amenities state-of-the-art. "The Omnivex powered digital signage network is a fantastic medium that will keep our fans and guests informed, while providing value to our many partners and stakeholders," said Bob Hunter, executive vice-president of venues and entertainment for Maple Leaf Sports & Entertainment. "Moxie gives us the tools to effectively manage the system."
The Omnivex platform was part of the full, end-to-end digital signage solution for Air Canada Centre developed and implemented by consulting and services firm, Digital Display & Communications Inc. (DDC). "Omnivex`s Moxie software rose to the top for this project, because it has powerful graphics capabilities and for its advertising, content management and strong IT support tools. Moxie will allow the content to be tailored to each location according to the specific event, audience and time," said Stuart Kirkpatrick, President and CEO, DDC.