- POPAI has several courses in its Masters Program coming up:
• Frank Mulhern, professor, Northwestern University, to address Retail Marketing and Consumer Behavior at POPAI University Masters Program, July 13 to 14, Northwestern University
The POPAI University masters program is an intensive, two-day curriculum taught by industry leaders in a wide array of topic areas, from in-store creativity to understanding consumer behavior– all the steps that lead from the drawing board to store itself. The POPAI University masters program is a challenging curriculum that requires academic application and performance with great rewards. The ability to understand the basics of the rapidly changing Marketing at Retail industry blended with insights into the future of one of the industry's fastest growing advertising mediums.
• Marketing Sustainable Messages to The Female Shopper, June 18, 3 p.m. to 4:30 p.m.
Presentation by Craig Ostbo, chief marketing and brand strategist, partner and co-president, Koopman Ostbo. Do you understand what's important when you target in-store organic and sustainability messages to today's "eco-conscious" female shopper? This session will allow the attendee to hear it straight from the shopper, through video interviews with female shoppers, to discover how to separate the "eco and green hype" from the in-store messages that really resonate with the female shopper whose concerned about, health, nutrition, and feeding her family the right things.
For more information, and to register: www.popai.com