POPAI U On the Web - AvNetwork.com

POPAI U On the Web

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POPAI has several courses in its Masters Program coming up:

• Frank Mulhern, professor, Northwestern University, to address Retail Marketing and Consumer Behavior at POPAI University Masters Program, July 13 to 14, Northwestern University

The POPAI University masters program is an intensive, two-day curriculum taught by industry leaders in a wide array of topic areas, from in-store creativity to understanding consumer behavior– all the steps that lead from the drawing board to store itself. The POPAI University masters program is a challenging curriculum that requires academic application and performance with great rewards. The ability to understand the basics of the rapidly changing Marketing at Retail industry blended with insights into the future of one of the industry's fastest growing advertising mediums.

• Marketing Sustainable Messages to The Female Shopper, June 18, 3 p.m. to 4:30 p.m.
Presentation by Craig Ostbo, chief marketing and brand strategist, partner and co-president, Koopman Ostbo. Do you understand what's important when you target in-store organic and sustainability messages to today's "eco-conscious" female shopper? This session will allow the attendee to hear it straight from the shopper, through video interviews with female shoppers, to discover how to separate the "eco and green hype" from the in-store messages that really resonate with the female shopper whose concerned about, health, nutrition, and feeding her family the right things.

For more information, and to register: www.popai.com


POPAI U Hosts NeuroMarketing Webcast

POPAI, the global association for marketing at-retail, invites all interested to join a dive into the consumer's mind on Thursday, September 11, 2008 at 3 - 4:30 p.m. EDT as Dr. A.K. Pradeep, founder and CEO of NeuroFocus, Inc., walks participants through the basic components of Neuroscience marketing. Neuromarketing is the science of studying consumers' brainwaves to see how they respond to advertising and brand messages in the commercial field. Neuromarketers use brainwave science to see how emotional sensory and neurological cues are affecting consumers at-retail. This approach gives you the ability to devise the most effective ways to communicate to consumers, based upon scientifically-generated understanding of how the human brain receives, processes and stores information.


Marketing at-Retail professionals are often faced with projects involving creative, technical and business activities related to print and other graphics media. This two-day intensive course - taking place October 15 - 16, 2008 in Dayton, OH - will teach about available printing methods, their individual strengths and weaknesses as they relate to various projects, and will provide first-hand exposure to the processes with tours of two graphics plants. Those who should attend include brand and retail marketing department professionals who have responsibility for evaluating and selecting at-retail print projects, those who are new to the print production process and would like a solid foundation in the types of processes and procedures, as well as print buyers, designers and others who prepare the artwork.

Gunderman On Content at POPAI Event

At the POPAI’s Master Program in Chicago this past Tuesday, Jeff Gunderman, Senior Vice President and General Manager of Eye Shop USA, presented EYE’s recommendations to shorten and tailor digital advertising content in order to reach consumers more effectively in the shopping environment. The presentation was based o

POPAI Industry Leadership Conference

The POPAI Industry Leadership Conference 2007 will be held at the Sheraton St. Louis City Center Hotel, June 7-8, focusing on the theme "Engaging the Shopper". POPAI Industry Leadership Conference 2007 sponsors are Frito Lay, Taurus Display, and Rand Display. Engaging the shopper at-retail is one of the hottest topics in marketing, with the opportunity to reach and engage the consumer in an unfiltered environment...