Over 60 million passengers traveling annually through Los Angeles International Airport will be exposed to a new digital advertising network for top advertisers. Prestige Digital Network is being launched by the world’s largest airport advertising company JCDecaux in collaboration with C-nario, an international digital signage provider, and is operated by Diversified Media Group.
“Raising the bar in indoor digital advertising, this exclusive campaign exposes over 5 million commuters each month to unique advertising content. Our experience has shown that using digital signage as an advertising platform enhances brand impact for advertisers, maximizes revenue opportunities of media sellers and informs and entertains consumers unlike any other medium,” said Eyal Rom, General Manager for North America at C-nario. “This is part of our concerted effort to make an impact on the North American market, having deployed digital signage solutions at JFK International Airport, Time Warner Center and other high profile locations.”
C-nario’s newly released digital signage platform, Advertiser™ 4, manages over fifty different advertising content channels on Prestige Digital Network units strategically located across the 3,400-acre airport. Each unit is comprised of two back-to-back 70 inch LCD screens running high definition videos and images synchronized, managed and monitored through C-nario’s software solutions. The network is operated by Diversified Media Group, a leading network management and systems engineering company.
“We are seeing the demand for digital advertising grow rapidly, as the technology evolves to deliver higher impact and more engaging environments. This is particularly visible at major airports across the world where the value to commuters increases significantly at strategic high-traffic locations,” said Eric Penot, Chief Information Officer at JCDecaux. “We developed the Prestige Digital Network, together with C-nario and Diversified Media Group, to lead this trend and hope to launch additional elite campaigns at other major airports in the coming months.”
This will be C-nario’s second major collaboration with JCDecaux and Diversified Media Group, following Microsoft’s largest digital branding campaign at J.F.K. International Airport in New York. The Prestige Digital Network is scheduled to be launched at additional airports in the New York area by the end of the year.