Digital Signage Federation Committees Ramp Up

Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, has created a new Standards Committee. Ken Goldberg, CEO, Real Digital Media, has accepted the appointment to Chair the new committee, which will set standards for key issues such as:

·Measurement

·Integration and Messaging

·Reporting

·Semantics

·Privacy

Recognizing the need for standards, and the opportunity to act both as a strong voice in unifying and enhancing existing standards and as a leader in breaking new ground, this will be a permanent committee on standards whose responsibility will be to endorse, establish and advocate standards that will pave a road toward a stronger and more efficient industry.

Rich Cooley, Chairman of the Digital Signage Federation also announced the appointment of industry professionals who will Chair the other five committees announced previously. Those who have accepted appointments include:

·Jack Sullivan, Senior Vice President, Out-of-Home Media Director, StarCom World Wide will Chair the Advocacy/Outreach Committee, established to identify programs and activities that have an external focus to improve the visibility, understanding and appreciation of the digital signage industry and makes recommendations to the Board of Directors for position statements.

·Robert Stowe, Director, Marketing Services, Wendy's International will Chair the Budget/Finance Committee to assist the Board of Directors with the DSF financial policies and strategy, including review of the annual operation budget.

·Alan Brawn, Principal, Brawn Consulting will Chair the Education Committeededicated to creating and disseminating an educational program that will result in member companies operating more professionally, productively, profitably and responsibly.

·Carre Dawson, Director, Business Development, Digital Signage, Harris Corporation Broadcast Communications will chair the Legislative/ Government Affairs Committeeto develop programs to support the advancement of digital signage rights and improve legislation, regulations, codes and standards that affect the sale and use of digital signage and interactive technologies.

·Jennifer Bolt, Executive Director, Media Services & Innovation, Tracy Locke Advertising will Chair the Membership Committee providing guidance on efforts to recruit and retain members to the organization, and recommends programs, services and benefits to promote the overall interests of the digital signage industry.

Cooley, said, “We are very fortunate to have such dedicated industry champions accept these leadership roles to help plan for the future, propel our industry forward and volunteer to work to benefit all of our members who now number over 300 members in 33 countries.”

For more information: visit www.digitalsignagefederation.org. The DSF’s Executive Director, John Johnson can also be reached at 571-215-3028.