Infiniti Digital Signage Sensory Experience -

Infiniti Digital Signage Sensory Experience

Publish date:

Infiniti customers throughout Europe can now be completely immersed in the Infiniti brand the instant they walk into any of the automotive manufacturer's twenty-seven showrooms that have been newly equipped with digital signage. Customers are welcomed by a sophisticated interactive system that puts customers squarely in the driver's seat to design their vehicles.

Infiniti contracted with Scala Certified Partner Soft Audiovisuel ( to create Infiniti Europe's digital showroom and underlying platform, i-view, a suite of digital services designed to complement the vehicles, the environment and the salespeople by offering a range of interactive audio-visual information to customers. Through i-view, customers can see, review and personalize car options depending on their personal preferences, and they can do so with or without the consultation of an Infiniti sales consultant.

Videos of Infiniti's full range of car models, colors, options and accessories are accessible through the new digital signage system powered by Scala 5 ( Customers control the experience with options to pause the video and interact with the content to select and change various car options such as interior trim, body color, wheel design and accessories. Then, with the help of a sales consultant, customers can see the paint color and finish, feel the trim or the upholstery and, if necessary, compare this to a car in the showroom.
The first 27 showrooms equipped with i-view have already been gaining in popularity by customers who are attracted to the high level of one-on-one interaction, variety of choices and fun, digitally masterminded personalization. In fact, Infiniti has seen a significant increase in customer visits since rolling out the network. Infiniti plans to roll out i-view to all 80 of its showrooms by 2012.

"We wanted to provide our customers with a clear and meaningful way of engaging our brand through the use of our centers as experiential touchpoints," said Nha Thi Liew, Customer Quality Manager, Infiniti Europe. "The digital component was designed to complement, simplify and add value to that experience, and we're pleased to say that our customers agree that their experience has been enhanced by the adoption of this digital marketing technology."

Soft Audiovisuel partnered with Scala to provide complete end-to-end digital signage, interactivity and contentmanagement software plus additional consultative services. Scala implemented its suite of content creation and asset management systems to enable Infiniti and its marketing partners to control the creation and distribution of specific content to all participating dealerships.

Using the Scala system, all content is created by Infiniti's marketing teams for use throughout the network. It is then scheduled and distributed to Infiniti centers through a satellite distribution platform. Scala designed the system to unify a wide range of content both from single sites to groups, and to cater for a variety of languages. This technical flexibility ensures that Infiniti's content creation and management is as tailored as possible to the needs of each showroom.

"The complexity of Infiniti's i-view system belies its outward simplicity, which is sublime to look at and easy to use," said Oscar Elizaga, Vice President of Scala, EMEA. "It enables customers to totally immerse themselves in the brand by virtue of the digital technology, carefully specified and deployed to simplify the car buying process. We're delighted to have contributed to the creation and ongoing management of this network."

For a full case study about digital signage's role in Infiniti Europe's new interactive showrooms, visit


Kodak Digital Signage Solution

Kodak announced the KODAK Digital Sign JV700 and KODAK Digital Sign JV1000, digital displays designed to help businesses drive sales and increase consideration of specific products or services.  “Businesses can use digital signage to complement existing marketing tools, enrich the customer shopping experience, and st

EnQii Mobile, Digital Signage Integration

EnQii has announced that it is launching EnGage Passport – a mobile phone application that allows retailers to deliver targeted offers in-store to their online customers. Passport will be offered as a ‘white labelled’ mobile application to retailers who are using EnQii’s EnGage digital signage system as well as retail

Image placeholder title

ABN for Auto Dealership Digital Signage

The latest feature launched by The Automotive Broadcasting Network is allowing dealerships to communicate directly with individual customers in both the sales and service areas of the dealership. The new feature is called ABN Now and the primary objective is to improve the customer’s buying experience.

StrandVision Digital Signage for McLean

StrandVision LLC today announced that McLean Implement Inc. has deployed StrandVision Digital Signage displays at several of its agricultural equipment stores. The installations, supported by Leslie Enterprises Inc., also of Albion, provide information to customers at McLean’s parts counters and service areas.

POPAI Digital Signage Conference

POPAI, the Global Association for Marketing At-Retail, is again this fall hosting the 2007 At-Retail Media & Digital Signage Conference. This year's focus is "Sharpening Consumer Focus In-Store". The event will take place September 24, 2007, at the American Conference Center, New York,  New York. The session schedule will be...

Digital Signage Business Conference

The 3rd Annual Building Your Successful Digital Signage Business Conference, produced by the Strategy Institute, will take place November 28-29, 2007 in Chicago. Some of the industry's stakeholders will gather under one roof and hear how to make digital signage networks profitable and maintain margins all along the value chain. This conference is a chance to get the key information from industry experts, and determine the win-win revenue model for your network and location. Hear from leaders at: • Adspace Mall Networks • Channel M • ClubCom • Gas Station TV New at the conference is the Venue Panel, where attendees will success stories from: • Wal-Mart • Hyatt Regency Chicago...