Wakefield and ScreenScape - AvNetwork.com

Wakefield and ScreenScape

Author:
Publish date:

Wakefield Canada and ScreenScape Networks Inc. jointly announced today they have formed a strategic partnership that will address the growing demand for digital signage solutions in the automotive and commercial heavy duty aftermarket industries. Wakefield Canada has exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada. ScreenScape will allow them to offer their customers a powerful location-based marketing network to enhance the sale of Castrol oil.


"Wakefield Canada, and the Castrol Brand, are leaders in the automotive industry in Canada" stated ScreenScape President and CEO, Kevin Dwyer. "We are excited by the powerful combination we have created here in a partnership that leverages the strengths of both companies. This partnership will enable Wakefield to capitalize on ScreenScape technology as the cornerstone of a turn-key digital signage solution that is custom-tailored for the automotive industry. Furthermore it will help ScreenScape to accelerate the adoption of its already expansive community-based digital platform by tapping into Wakefield's industry knowledge and established market position."


"The community-based approach to digital signage that is behind ScreenScape is representative of a major advance in location-based marketing", added Wakefield President and CEO, Bob MacDonald. "This partnership with ScreenScape gives Wakefield both a technology advantage and a winning business model that, when combined with our own value-added services, will deliver compelling value as an on site marketing vehicle. We believe the role of digital signage will continue to grow and gain in importance for progressive automotive service centers, lube operators and retailers in Canada. We are now uniquely positioned to deliver these services to over 8000 customers in the Canadian automotive and commercial heavy duty aftermarket."

Wakefield Canada is a privately owned, entrepreneurial company focused exclusively on servicing the Canadian Automotive and Commercial Heavy Duty aftermarket. Wakefield Canada began operations on July 1st, 2005, after signing a strategic partnership with British Petroleum, and has continually invested in infrastructure, people and the Castrol brand throughout its brief history. The company celebrated its fifth anniversary on July 1st, 2010.
Wakefield Canada markets Castrol lubricants and services to lube operators, automotive service providers and select retailers. Call 1-888-CASTROL or visit http://www.wakefieldcanada.ca
ScreenScape is a community-based screen display network being used for digital signage, media distribution, and advertising. Members of ScreenScape form a community of venues which create a shared resource for content creation and exchange.
For more information:
http://screenscape.net

Related

Wireless Ronin Automotive Dealers Whitepaper

Wireless Ronin Technologies, Inc., a Minneapolis-based worldwide digital signage provider, has announced the release of a free whitepaper entitled "The Automotive Dealer's Guide to Digital Signage." Available online, the whitepaper helps automotive dealers and manufacturers gain a solid grasp on the digital signage industry. 

Harris DOOH Solution for ABN Auto Dealerships

The Automotive Broadcast Network (ABN) has selected Harris Corporation as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its Dealer TV broadcast at auto dealerships across North America. The solution will deliver superior technology, network operations management, and turnk

Black Box, iCOMPEL, Touchscreen LCDs

Customers looking to set up eye-catching digital signage that also supports heavy-duty touch interactivity, can take a look at Black Box’s new NEC/3M iCOMPEL Touchscreen LCDs. These tough HID devices, tested to work reliably with the company’s ICOMPEL™ publisher/player platform, are durable enough to withstand h

Panasonic for Branded Cities Network

Panasonic Enterprise Solutions Company and Branded Cities Network(BCN), a subsidiary of EL Media have announced an exclusive, long-term, strategic marketing alliance. Under the terms of the agreement, Panasonic will be the exclusive provider of all BCN digital signage, allowing BCN to rapidly expand its current portfo

StrandVision Mobile Digital Signage for Vehicles

StrandVision Digital Signage has  announced that LEI Technology Canada Ltd., a subsidiary of Lanner Electronics, has been selected as the exclusive provider of display controllers for mobile digital signage applications. StrandVision is specially pre-configuring the LEC-5510 mobile appliance to integrate with their dig

Vivitek Intros Digital Signage Display Duo

Vivitek Corporation, a provider of environmentally responsible and innovative visual display and presentation products, has announced the first two products in its new line of displays for digital signage applications. The DS4200D and DS4700D are 42-inch and 47-inch commercial and industrial use screens, both built around the industry's highest quality HD-LCD panels. Vivitek's digital signage solutions each display in brilliantly clear 1920x1080p accurate color and image resolution. The rugged, and robust industrial construction of both units affords heavy-duty 24/7 operation.