Webinars Cover DOOH Mobile and Digital Signage Metrics - AvNetwork.com

Webinars Cover DOOH Mobile and Digital Signage Metrics

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Those planning to attend Media Week are invited to attend these two upcoming webinars, designed to better prepare attendees to take full advantage of the events, and provide key insights that can move digital signage and out-of-home networks forward.

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 Integrating Digital Out of Home and Mobile: Brand Interactions and Integrated Storytelling Supporting the Consumer Decision Journey
Sept. 17th. 1-2PM EDT
Digital Signage is increasingly fitting into the Converged Media Model of Paid, Partner, Owned and Earned Media. The interface between Digital Place-based and Mobile will be described in this free webinar.

For more information and registration, visit dmicevents.com.


 DSF-BUNN Network Operator Bootcamp: Your Network KPIs and Dashboard
Sept 18th, 2-3PM EDT
The "value" that Digital Out-of-Home delivers to retailers, brands and organizations must be clear and suitable to gaining investment in advertising and messaging. Paul Lindstrom, SVP of Neilsen On Location and Andy McRae, General Manager of Dot2Dot Communications will describe the metrics and Key Performance Indicators that enable network operators to describe their value, and assure that this can be continuously improved.

The numbers - the metrics, that can profile the value and strengths, and areas that can improve your network performance in communicating to patrons, shoppers, visitors, travelers, staff and students will be highlighted, along with best practices in capturing and maintaining this intelligence and planning input.

Attendees will learn:

•Why some key metrics matter more than others.
•How to know and describe value.
•Indicators that are useful to optimizing the network.
•How to create a growth "score-card".
•Where action may be required to activate network growth.
•Tactical approaches to gaining the funding required for growth.

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Presenters for this session include:

Paul Lindstrom, Senior Vice President, Nielsen on Location 

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Andy McRae, General Manager, Dot2Dot Communications

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Lyle Bunn, Digital Signage Analyst, Advisor, Educator, BUNN

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The URL for the recording of this session will be sent to all who register.

Questions in advance are invited. Send to Lyle@LyleBunn.com.

For more information and registration, visit digitalsignagefederation.org.

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Digital Signage Metrics Webinar September 18

The numbers - the metrics, that can profile the value and strengths, and areas that can improve network performance in communicating to patrons, shoppers, visitors, travellers, staff and students will be highlighted, along with best practices in capturing and maintaining this intelligence and planning input.

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Digital Signage Network Operator Webinar

This webinar will provide a portrait of the science and art of achieving of digital signage ROI along with the rules of ROI, which when obeyed, assure the achievement of communications, marketing and business goals by dynamic location-based display.

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BLE Beacons, Mobile Technology and Digital Signage

The emergence of technologies has helped the physical world shorten many of these gaps with the digital world and provide comparable tools that make traditional mediums like Out-of-Home (OOH) and Digital Signage appear valuable once again. In particular, Bluetooth Low Energy (BLE) Beacons have emerged as an opportunity for media players.

PQ Media Reports Double-Digit DOOH Growth

Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark.