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Sony Performs At Rock and Roll Hall of Fame Annex

  • PARK RIDGE, NJ--The legendary artists and defining moments in rock history are on display at the new Rock and Roll Hall of Fame Annex in New York City. Helping to bring the exhibits to life are Sony professional HD displays and projectors, which are used throughout the new technologically advanced museum.

The 25,000-square-foot Annex, which opened this month in New York City’s SOHO district, is an extension of the larger Rock and Roll Hall of Fame and Museum in Cleveland. Designed to take visitors on a “visually immersive” journey, the new facility features more than 30 Sony HD LCD displays and 25 projectors, used to create a range of interactive and eye-catching exhibit

In the main theater, three Sony VPL-FW3000 “Turtle” projectors are ceiling-mounted in a left-right-center configuration, continuously displaying three separate videos of historic rock moments, performance clips, interviews and more.

According to Pete Cosmos of Acme Technology, the system integrator for the Annex project, these projectors were chosen as much for their flexibility as for their image quality.

“In the space we had to work with, any projectors we used had to be hung,” he said. “We knew they would put up great-looking images, but they’re also very efficient, they don’t produce a lot of heat and they are extremely quiet. You can’t even hear them. In fact, the lighting system is way louder than the projectors.”

Sony’s VPL-FE40 projectors, designed for networked installation applications, are also used to highlight exhibits dedicated to individual artists or bands. For example, one station is a tribute to the Talking Heads’ movie “Stop Making Sense,” with footage of David Byrne and his “big suit.”

“Visitors walk up to the display case, which has video images of the band performing projected by the VPL-FE40 onto a privacy glass panel,” said Cosmos. “The video then fades out, the glass goes clear and reveals Byrne’s actual suit on display in the case.”There are 16 additional displays scattered throughout the Annex at individual exhibits and kiosks. One interesting application of the Sony displays, Cosmos noted, is at the Buddy Holly station, where a 32-inch Sony display has been designed to resemble a 50s-era television set, with large knobs and an old-fashioned style bezel.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.