X2O Media Powers the Newly Transformed ESPN Wide World of Sports Complex(2)

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X20 provided its Xpresenter platform for ESPN’s Wide World of Sports Complex.

X2O Media’s Xpresenter digital signage software is delivering content to an extensive network of digital displays, including a front gate news ticker and baseball stadium jumbotron, at the newly rebranded ESPN Wide World of Sports Complex at Walt Disney World Resort. The suburban Orlando, FL sports complex was re-launched on Feb. 25 bearing the cable-sports juggernaut’s look and feel throughout the 220-acre facility.

ESPN will now be prominently featured at ESPN Wide World of Sports Complex to impart the sense that athletes competing there have reached the apex of their careers — an appearance on ESPN. To foster the feeling, Disney and ESPN have installed 42 HD video cameras at different venues throughout the complex, another 10 handheld cameras, and 40 HD video screens — including jumbotrons above the welcome center and inside Champion Stadium.

X2O’s Xpresenter 3.0 distributes 34 channels of highlights and real-time content to the complex’s HD screens, which include multiple real-time data sources such as weather, news, and live tournament results. All content is displayed as high-resolution 3D graphics and animations in a style closely based on ESPN’s on-air brand. Users work within the X2O Portal to manage assets, schedule content, monitor each channel’s output, and control various playout functions. Content is managed by multiple users, each assigned appropriate roles and permissions. Because of Xpresenter’s flexibility, content can be scheduled a year in advance for playout at any time on any networked screen.

The Xpresenter platform is also driving content on the baseball stadium scoreboard during games as well as a giant circular ticker display at the park entrance with realtime news and announcements. The system will display the familiar ESPN BottomLine — sports news, game scores, and other live information from the sports world.

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ESPN Wide World of Sports

Creating content that closely resembles ESPN’s on-air branding was essential to the purpose of the digital signage network, and X2O Media worked closely with ESPN creative staff to adapt the on-air style to the digital signage environment.

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