As an indication of the growing importance of Digital Out-of-Home (DOOH) to brand’s media and marketing plans, the Digital Signage Expo has created a special pre-show day designed exclusively for marketers and agencies to help them understand the DOOH opportunity. The Digital Out-of-Home Advertising Summit will take place February 23rd at the Digital Signage Expo at the Las Vegas Convention Center. Featured speakers and line-ups are:
9:00 a.m. – 9:45 a.m.
The Dawn of Digitial Out-of-Home
Digital Out-of-Home may be a blip on your spending radar right now, but it’s entering an explosion of growth we haven’t experienced since the Internet. Learn where it is now, where it will be going, the key drivers for growth and the role that marketing and advertising agencies need to play within it.
Patrick Quinn, President & CEO, PQ Media
9:45 a.m. - 10:30 a.m.
Walmart Smart Network: Results, Best Practices and the Future of In-store Media
Advertisers are increasingly attentive to the performance of their in-store digital media buys. But achieving clear results is often challenging. The Walmart Smart Network, however, has enabled advertisers to drive substantial sales lift with results proven across categories and business objectives. Learn how the Smart Network has been able to deliver incremental sales, provide broad reach, and integrate with retail business plans.
James Beck, Sr. Dir. of Mktg & GM, Walmart Smart Network; David DeBusk, VP Client Results, DS-IQ; and Bill McMullen, SVP & GM Studio2
10:45 a.m. – 11:30 a.m.
Resources Wish List: What Brands Need From You…NOW!
If you want to know what key network owners and brands want from their marketing resources to better support their DOOH efforts, here’s your chance! Our panel will share what you’re doing right, what you’re doing wrong and what you need to start doing to better support this media niche.
Jason Brown, President, Sales, RMG Networks; Mary Casperson, Director of Shopper, Marketing, MARS Brand; Doug Gellerman, SVP of West Coast Sales, National CineMedia LLC
11:30 a.m. – 12:15 p.m.
Digital Out-of-Home Brand Planning: Realities and Roadmaps for Success
Whether you are a media planner, a brand planner or a creative strategist, this session will unveil the realities of DOOH’s challenges and the strategies that you simply must employ to turn them into opportunity for your brand or clients.
Rocky Gunderson, Co-founder and VP, Marketing & Network Dev., SeeSaw Networks; Jason Kates, Founder & CEO, Argo Digital Solutions
1:30 p.m. – 2:15 p.m.
Digital Out-of-Home Consumer Connections: The 5 Viewer Principles for Success
There is no goal more important than truly connecting with the consumers exposed to DOOH, but how do you ensure that you accomplish it? This session will force us to look back at the screen from the perspective of the viewer and employ critical strategic principles to maximize the relevancy and value of what they see. We will look at the relationship between people, their needs and desires, the built environment and the creation of business value.
Chris Heap, Managing Director, imperativegroup
2:15 p.m. - 3:00 p.m.
Innovation Meets Measurement
The more measurement available to any DOOH initiative, the more value it carries for brands and marketers. But what innovations have arrived for it? And what do brands want to see to properly fund their investment? Finally, how does the level of measurement affect the media rate that a brand is willing to pay? Come learn and discuss!
Jeff Dickey, Vizual Networks
3:15 p.m. – 4:00 p.m.
Digital Out-of-Home’s Technology Arsenal: What’s Here, What’s Coming
Think DOOH is just about two-dimensional displays of text and graphics? Think again! The DOOH technology tools now available to touch consumers as they go about their lives are exploding — and they are bending the rules of what we thought was possible! Learn about what you will have to work with, both now and in the near future, and how to assimilate them into a can’t-forget consumer experience.
John Ross, President, IPG Emerging Media Lab