Creative Realities Acquires Digital Content Company, DOOHit Digital - AvNetwork.com

Creative Realities Acquires Digital Content Company, DOOHit Digital

Author:
Publish date:

Creative Realities announced its acquisition of digital out-of-home solutions company, DOOHit Digital. As part of the acquisition, DOOHit Digital's Lisa Katz and Steve Brooks will join Creative Realities. Katz will serve as VP of Business Development, and Brooks will become Director of Digital Design.

DOOHit Digital, founded by Katz and industry veteran Laura Davis-Taylor, produces digital content for the web, mobile applications, in-store signage, interactive kiosks, and digital storefronts. The company creates what it calls "creative with accountability," meaning all content is tracked and optimized to ensure it achieves targeted business results.

Brooks started his eight-year run at MaxMedia as a senior producer, working largely with interactive content for the web. He was promoted to client-partner, where he served as a direct liaison between the client and his creative team. Early on, he identified the imminent convergence of a brand's online content with its in-store experience. This insight shifted his focus to events, digital signage, in-store media, and how combining these elements could create a holistic customer experience.

"Our focus is insight-driven innovation, which is right in line with Creative Realities' business philosophy," says Brooks. "We don't start with a tactical plan. We start with an understanding of the business challenge and the customer, and then create the appropriate tools to best address those challenges."

Lisa Katz and Steve Brooks will operate out of Creative Realities' Atlanta location. They will be a part of the firm's strategic and creative group, Studio CRI. As part of Studio CRI, they will work closely with the firm's New York City-based strategic and creative personnel, managed by VP of Creative Services, Robin Reardon. Reardon also manages the firm's Manhattan office and research and development space, The Lab.

Related

Creative Realities Taps Major Retail Player with New CEO

By David Keene When Laura Davis Taylor joined Creative Realities at the end of last year, I knew CRI was ramping up for a major move in the digital signage and DOOH space. And it got me thinking, in my dealings with CRI–and with Laura in particular– about the state of our industry going into what would probably be a

Digital Signage Expo/East Hosts Content Day

The creators of Digital Signage Expo - an event dedicated exclusively to digital signage, interactive solutions and out-of-home media networks in retail, hospitality, financial, and public spaces - have announced an addition to DSE/East, held September 16 – 18, 2008 in the Pennsylvania Convention Center, Philadelphia, Penn. Professionals registered to attend Tuesday, September 16 can experience a series of sessions from 8 a.m. - 4 p.m. dedicated to creating compelling content.

EnQii Acquires Digital View Media

London-based EnQii Holdings Ltd. is raising the stakes in the rapidly growing out-of-home media sector by announcing its launch with $10 million in venture-capital funding, several significant acquisitions, and offices in London, New York, Hong Kong, Toronto, Dubai and Melbourne. "With more than 90 corporate clients and lighting up thousands of screens daily, EnQii arrives as a global leader in the use of innovative media, services and technologies for out-of-home digital media markets," said Ajay Chowdhury, who was named Chief Executive Officer of EnQii...

Networked Projectors on Campus: Best Practices promo image

Creative Realities Appoints Vice President of Sales

Creative Realities announced the company has appointed Jerry Reese to a new position as Vice President of Sales, where he will be responsible for managing and growing the sales teams as well as driving new customer opportunities for CRI.

Acquire Digital Multimedia, New Software

Acquire Digital Multimedia has announced the release of the latest version of the Acquire Premier digital signage software platform . Software version updates often go unnoticed but this one includes an API which will enable users to create their own digital signage solution. So what does this mean in

Digital Signage Expo 2011 Content Curriculum

Digital Signage Expo (DSE), the international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new five-part Content University Seminar Program within a reformatted and expanded Conference Seminar Program for February 22-24, 2011