Artisan Live has introduced its Mobile Affiliate Advertising Program (MAAP), a streamlined approach to populating screens with advertising.
With MAAP, advertisers make content available to leading retail, out-of-home, and place-based digital signage network publishers. Campaigns are measured by consumer interaction via mobile phone text messages. Network publishers receive a commission for the interaction. In essence, MAAP helps technology make marketing accountable.
By building a system focused on measurable advertising results, Artisan Live taps the emotional and interactive power of digital signage and mobile networks, fueling a move towards critical mass. That possibility is already attracting top tier partners, including MyThum Interactive, Canada's leading mobile media company.