InfoComm 2017: Have we Finally Moved Conversations Beyond the Box? - AvNetwork.com

InfoComm 2017: Have we Finally Moved Conversations Beyond the Box?

Author:
Publish date:

Looking out over the vast swath of exhibition spanning the Orange County Convention Center was a bit like peering through a telescope. The need to take in as much as possible yet to zero in on precise details is a balancing act. There were many disparate shiny lights, often interconnected in various overlapping relationships without a singular, all-encompassing connection.
As I took in the landscape, I found myself searching for an overarching theme, yet coming up with many more takeaways than possible to squeeze into one neat soundbite. Feeling as though I missed some major idea staring me straight in the face, a few colleagues confirmed my suspicions. So maybe that is precisely the theme—that there wasn’t one, technologically speaking. Was 2017 the year that the InfoComm community finally moved beyond the box?
Sure there were still plenty of boxes out there—countless encoders and decoders were pervasive—but shimmering glints of experiences shone threw much brighter. The conversations were front-and-center, how the solutions are making everyone’s lives easier with new features; increasingly flexible, open, and scalable software; one-stop shop providers; and bold new pricing plans that look to challenge the status quo and uproot business models. The acceptance of hardware commoditization has hit a breaking point, and AV companies have turned to measuring outcomes with determination.
Was there some major technology theme you noticed at the show? Let us know in the comments.

Related

Image placeholder title

We All Need a Mentor

Starting and growing a successful small business is not only challenging but can be a very scary—and lonely—experience. What is the failure rate for small business startups? Something like 80 percent in the first five years? And 80 percent for the next five years?

Beyond HD

Now that HDTV transition is complete (well, almost), broadcasters are looking for new ground to break. And they may have found it in 3DTV. This theme, was probably the biggest “news” coming from NAB last week in Vegas. 3D was all the buzz at NAB. There were a variety of 3D demos all over the show floor, and in the NAB

Does IT Have Bad Breath?

by Todd McCandless I recently attended the InfoComm 100 event in Portland, OR, and besides the locale being a very pleasant city with equally pleasant weather, the event itself was a terrific opportunity. InfoComm has yet again shown its utmost concern with remaining effective, salient, and relevant to our indust

Can’t We Part This Out?

by Danny Maland I have a number of secret and not-so-secret wishes in my life, and one of those wishes is to be able to talk to gear manufacturers. Sometimes I want to compliment people on products that have really been great performers, and sometimes I want to grumble about a design choice that I can’t quite ge

Image placeholder title

NAB 2015 | You Should Have Been There

First, ask yourself, why don’t you attend this show? Is this a market niche you don’t pursue? You don’t have any broadcast projects? Is broadcast not AV? Well let me tell you, if you answered “no” to any or all of these questions, that’s why you SHOULD go to NAB.