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Top 10 Trends to See Today at Digital Signage Expo 2013

  • 1. LCD EXPANSION INTO OUTDOOR MARKETS: "Two major changes will drive the market to a different level," said Dan Smith, director of U.S. sales for the business-to-business division of LG Electronics. "The emergence of new-generation high-brightness LCD panels and the fact that certain high-brightness LCD-based flat panels don't need air conditioning, only ambient airflow."
  • 2. 4K DIGITAL SIGNAGE: "Both from a content and display resolution standpoint, digital signage will increasingly move beyond HD resolution," said Kim Brown, senior marketing manager, Planar Systems. "More video is being shot in 4K resolution; this higher resolution content requires less scaling and looks sharper on megapixel video walls and on the ... Ultra HD resolution signage displays [we will see in 2013]."
  • 3. ANALYTICS-DRIVEN DIGITAL SIGNAGE: "While data-driven targeted marketing is a common practice for online retail stores, in-store digital signage is now finally catching up with using information extracted from both internal and external data to find the optimal message for each location at any time," said Stefan Menger, vice president of analytics, Scala Inc.
  • 4. AUGMENTED REALITY TECHNOLOGY: "Transforming the shopping experience, augmented reality allows customers to overlay computer-generated sensory input such as sound, video, or graphics onto a real-world image," said Paula Polei, director, marketing, STRATACACHE. "Testing out a set of computer-generated golf clubs with projected swing speed or trying on computer-generated clothing options helps assist customers with product selection and visualization to positively influence purchase decisions."
  • 5. HTML5 FOR CONTENT DEVELOPMENT: "Facilitating the next wave of innovation is support for the best content development tools. I believe the tool leading this innovation is HTML5, as evidenced by the exploding number of content providers who are using this development tool to serve up engaging and cutting-edge content," said Jeff Hastings, CEO, BrightSign LLC. "Add a device that can render this content and package it up reliably, and the entire AV industry will be re-invigorated."
  • 6. LIVE VIDEO FEEDS: "Digital signage operators are increasingly finding that inclusion of live video in their sign designs is effective at drawing customers to the sign and holding their interest for longer periods of time," said Lindsay Kelso, director of marketing, Enseo.
  • 7. TABLET TECH: First iPads and now Android-based tablets are finding a place in the digital signage industry and generating a variety of accessories and applications. At DSE 2013, Armodilo Display Solutions, Rose Displays and i-Display and will be among the companies showing point of purchase and kiosk mounting solutions for tablets, with i-Display also showing its purpose-built line of Android-based tablets for interactive digital signage. Chief, Premier Mounts, Peerless-AV, and others will also show various brackets, frames, mounts and other hardware for mounting tablets.
  • 8. CONNECTED CONSUMER: Whether we in the digital signage community call the trend, today's consumers, in whatever venue they're in, are more connected than ever before. Digital signage, kiosks, tablets and smartphones are all part of our everyday digital experience. "There are a lot of great ways to engage and connect with customers through their mobile devices and their social connections, leveraging digital signage as part of that conversation," said Peter Cherna, senior vice president of research and development, Scala Inc.
  • 9. INTERACTIVE DIGITAL SIGNAGE: "Digital signage without interactivity is like watching TV without a remote control," said JD Jones, director of digital media solutions, AVI-SPL. "Interactive digital signage is more like today's Internet - a self-help system that is also capable of providing suggestions." Touch, gesture, mobile, augmented reality or, in the future…neural control—it is all possible.
  • 10. AUTOMATED RETAILING/INTELLIGENT VENDING: The new generation of high-tech vending systems features such innovations as digital signage, interactive touchscreens, cashless payment systems, mobile interaction, telemetry for remote data collection, etc. Anonymous video analytics from companies such as Intel and Cognitec Systems GmbH adds to the intelligence of such machines.

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