Out With the Old - AvNetwork.com

Out With the Old

Publish date:

In a recent NextGen Journal op-ed, University of Iowa student Cathryne Sloane argued that every social media manager should be under the age of 25.

"I do commend the way companies (and basically the entire population) have jumped on the social media bandwagon and recognized that it is the best way to connect with people nowadays," Sloane wrote. "Yet, every time I see a job posting for a Social Media Manager/Associate/etc. and find the employer is looking for five to ten years of direct experience, I wonder why they don’t realize the candidates who are in fact best suited for the position actually aren’t old enough to have that much experience."

Ms. Sloane does not make a cogent argument, but perhaps that’s her point: her opinion has lit up Twitter and the blogosphere with hundreds of irate responses. Read the post and colorful replies from social media cognoscenti here

Are social media managers in the AV systems industry—and indeed every industry—digital incarnations of the "newsies" of yore?

Who needs to actually understand a new product or news story's context as long as you can tweet/pin/digg/post/sing a headline in a captivating way? 

Or, is this a question of who is better equipped to optimize media tools in a rapidly transforming frontier?

Maybe, as the NextGen Journal proves, the medium really is the message.

Margot Douaihy is the editor of AV Technology. She has covered technology trends for the past 13 years and has taught at Marywood University in Pennsylvania.

Who do you think is best suited to manage social media in the AV industry? Share your perspective in the comment section.


Commuter Tales promo image

Old Haunts

As you absorb the latest solutions in Vegas this month, I urge you to consider some of the context from yesteryear. While the most valuable influences of the past might seem like remote recollections, the familiarities stick with us and aren’t ever really lost forever.

Help Wanted

I marvel at the emphasis placed on IT and AV acumen. Rice University—like many organizations in the higher ed, retail, enterprise, hospitality, and government sectors—expect their tech managers to be proficient in AV and IT even though these sensibilities can be quite distinct. Notice that I say "can be quite distinct." To paraphrase the feedback from one AV Technology reader, a college tech manager, so much has changed in this industry and yet it magically stays the same.

Image placeholder title

6 Mega Trends Tech Managers Can't Ignore in 2014

I love portentous articles as much as the next reader, but I'm going to leave the predictive dart throwing to the experts. My 2014 trend forecast is actually quite simple: tech managers should expect more emphasis on soft skills, software, and creativity. 

Get the Lead Out

Context is important—it’s important to know what words mean and in what context they are being used. Having said that, there are systems or software applications that will talk to and control assets on a network via unique IP addresses for each device. I know this—I have seen this. What I am somewhat interested in is the missing link from large manufacturers in the AV industry.

InfoComm '13 Review: Technology, the Verb

InfoComm '13... we were sad to see you end. The booth visits. The maelstrom of hashtags. Innumerable cups of coffee. M&Ms in lieu of lunch. It was a terrific show for AV Technology magazine. We honored two outstanding technology managers—one from Harvard, one from North Carolina State University—with $500 awards for industry training. We caught up with old friends and made new ones. We traded ideas with technology managers in AV and IT departments. We played skeeball (thanks, Vaddio!).

How to Deal with Those Old Displays: Liquidation vs. Recycling

Similar to car tires and other materials, TVs can’t just be thrown out with the trash. They must be disposed of “properly,” and this can equate to real dollars that may reduce the amount of money a property can spend on other new technology updates. Expectations for technology use in hotels is at an all-time high as tech-savvy Millennials are projected to dominate the workforce over the next several decades.