Samsung Opens Interactive LED Lounge In Sydney Opera House

Author:
Publish date:
Social count:
0

Visitors to the Sydney Opera House may now enjoy access to unique artistic and cultural content illuminating the legendary venue’s storied tradition and delivered through eye-catching LED signage thanks to a partnership with Samsung Electronics.

Image placeholder title


The lounge is a new meeting place located in the heart of the Opera House that features stylish, comfortable seating, as well as interactive displays and exclusive digital content. The centerpiece of the new lounge is Samsung’s IL020F fine pixel pitch LED signage, which forms a large-format (4m x 2m) display that is designed to draw visitors’ attention to a specially commissioned digital artwork.

The lounge marks Samsung’s first Smart LED display panel deployment in Australia, and is one of a number of technologies being trialed as part of the Sydney Opera House’s $202 million renewal plans. Backed by the government of New South Wales, the renewal program will transform the cultural icon for the next generation of artists, audiences and visitors. A multi-venue performing arts center adjacent to Sydney Harbour, the Sydney Opera House is among the most recognizable landmarks in the city, hosting more than 2,000 performances and welcoming 1.2 million visitors on site each year.

Samsung Australia, the Opera House’s first and only principal technology partner, collaborated with the venue to design the lounge in a way that would enhance the visitor experience while preserving the integrity of its structure and brand.

“[The Lounge] is an early milestone in renewing the experience for our visitors, and highlights the importance of collaboration in transforming the Opera House experience,” said Louise Wilson, Sydney Opera House CEO. “With Samsung’s support, we have a wonderful opportunity to trial the latest technology while creating a more welcoming environment for visitors.”

Samsung’s IL020F LED signage presents a deeper exploration into the landmark’s story through an original digital artwork that draws on the history, inspiration and design of the Opera House as well as the performances held within it. Content includes a vast library of past performances, photos and interviews all brought to life by the high-resolution displays, which leverage the same technologies employed in Samsung’s televisions and LCD screens to deliver vibrant and consistent visuals.

Samsung and the Sydney Opera House have agreed to collaborate over the next five years on further initiatives to further improve the landmark and provide visitors with the best possible experience.

“The Lounge enabled by Samsung is an incredibly exciting way for Australians and tourists from all over the world to experience what the Sydney Opera House has to offer,” said Phillip Newton, Corporate Vice President and Chief Marketing Officer of Samsung Australia. “We are proud to work in partnership with the Sydney Opera House to enrich the experience of millions of visitors through our most advanced and immersive technology.”

Beyond IL020F LED signage, Samsung’s presence in the lounge includes a virtual-reality station that transports users to the top of the Opera House’s famous exterior sails, as well as a ‘Cultural Institute’ station, where Samsung’s Galaxy View and Galaxy Tab S2 tablets allow visitors to cycle through more than 50 online exhibits highlighting the landmark’s past, present and future.

Related

Image placeholder title

Samsung Launches MD LED Series

With the introduction of the MD LED Series, Samsung is attempting to speed up the enterprise transition to LED by making it a more affordable and competitive solution, without sacrificing key features.

Image placeholder title

Danny Rose Returning to Vivid Sydney Festival

Danny Rose, the Paris-based art and design collective, is returning to the seventh annual Vivid Sydney festival, the world’s largest festival of light, music and ideas, with the true “synaesthesia” of Mechanised Colour Assemblage.

Image placeholder title

Sennheiser Powers Opera for Wireless Headphones

Sennheiser’s technology will play an integral part of Invisible Cities: the world's first large scale opera for wireless headphones. The production, a collaboration among The Industry, L.A. Dance Project and Sennheiser, will stage its world premiere on Saturday, October 19th at Los Angeles' Union Station — the largest railway terminal in the western United States.

Image placeholder title

SAMSUNG LCD FOR INTERACTIVE EXPERIENCE

Pacific Digital Signs, a full-service digital signage and kiosk solution company, recently built the largest known LCD video wall in Hawaii at the multi-level Waikiki Shopping Plaza (WSP).

Martin Professional Hosting Open Houses

Martin will be showcasing both its recent and classic lighting products for the entertainment and installation markets. Available for demonstration will be Martin’s MAC Quantum series, MAC Viper series, and RUSH by Martin series as well as Martin’s creative LED video solutions, lighting consoles, and haze/smoke machines.

Image placeholder title

Samsung LED and LCD Commercial Displays

Samsung Electronics America Inc. introduced four new lines of LED/LCD commercial displays at InfoComm 2011. The Samsung HE, ME, UE and UD Series incorporate LED-backlight technology that offers many benefits including overall image quality and lower power consumption.  “Samsung is increasing the number of LED/ LCD