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Online giving rises again; how colleges can capitalize in 2021 (University Business)

"The deep uncertainty brought on by the COVID-19 pandemic did not dissuade online donations from pouring into higher education institutions, which saw a 10% overall bump in 2020, according to a report released Tuesday by Boca Raton, FL-based solutions provider Anthology."—Source: University Business

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WHY THIS MATTERS:

Online giving is ramping up again. Here's how to make sure your institution is making the most of these new opportunities for online donations to help navigate continued uncertainty.