On Visualization Technologies: Black Box

Daniel Prax, Global Director, Digital Marketing at Black Box
(Image credit: Future)

AVT Question: Please share insight into display technology trends, new form factors, and applications.

Thought Leader: Daniel Prax, Global Director, Digital Marketing at Black Box

AV customers and integrators realize the growing importance of data analytics. The ability to capture and interpret vast amounts of data is increasingly crucial for businesses and institutions. Data-driven insights can enhance user engagement, optimize operations, and influence strategic planning. Therefore, decision-makers should prioritize AV/IT solutions with robust analytical capabilities.

Cybersecurity can't be overstated, since the risk of data breaches and cyber attacks escalates with the growth of digital connectivity." —Daniel Prax, Global Director, Digital Marketing at Black Box

Cybersecurity is also a trend that can't be overstated, since the risk of data breaches and cyber attacks escalates with the growth of digital connectivity. Therefore, secure AV/IT systems need to be an essential component of every organization's strategic plan in order to protect valuable information and maintain users' trust.

In addition, Artificial Intelligence (AI) and Machine Learning (ML) are making their mark in the AV/IT landscape. AI and ML can learn from user behavior and create highly customized interactions, making these advancements highly attractive for future investment. These technologies can assist with automation, personalization, and improved user experiences. 

Furthermore, the importance of sustainability in the AV/IT industry is growing. More organizations are prioritizing eco-friendly options, focusing on energy-efficient equipment and seeking vendors who share their commitment to sustainability.

AV/IT decision-makers need to consider all of these trends when planning future projects. Although interactive, touch-enabled, and immersive technologies are important, it is also crucial to consider data analytics, cybersecurity, AI/ML, and sustainability. Considering all of these pillars of an emerging digital paradigm can drive both growth and resilience. Ignoring these trends, however, could result in missed opportunities and potential vulnerabilities.

[On Next-Gen Audio: 15 Thought Leaders]

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn