"eCommerce giants have mastered and remastered the science of leveraging shopper behavior data to engage website visitors and drive sales. Every search entry, page view, click and scroll provides a valuable opportunity for insight into the motivations and interests of shoppers. Sites like Amazon capture, analyze and leverage every one of them on a micro level. This results in experiences that are carefully designed to anticipate shopper behavior, proactively present products to fulfill their specific needs, and create urgency to make a purchase."—Source: The EvoLLLution
WHY THIS MATTERS:
When it comes to customer service, students expectations today are built, in large part, by their e-commerce experiences, with personalized, tailored content and preference tracking that identifies their needs. Institutions are taking a page from the Amazon playbook to make the campus experience more student-centered and user-friendly.