The Super Bowl might look a little different this year, but it’s not stopping Raymond James Stadium from serving up its game day menu. The 66,000-seat stadium plans to welcome 22,000 fans as they witness Tampa Bay face off with Kansas City in Super Bowl LV.
Since you can't do football without food, the onsite concessionaire at the stadium is doing its part to ensure fans enjoy the festivities while away from their seats. As patrons browse dining options throughout the concourse, they’ll notice that each digital menu board has undergone a complete rebrand for the big game.
Digital menus are relatively new to the Tampa Bay, FL stadium. In 2019, the team partnered with Ping HD, a full-service digital signage solutions and software company, to replace the previous static menu signage.
Ping HD deployed 140 Samsung (SSP) smart signage displays around the stadium. Custom content was designed for each concession area to simplify item selection, support theme branding, and speed up the ordering process.
The Concessionaire needed a solution that gave them the ability to change their menus quickly. EngagePHD was chosen as the content management solution because it gives them the ability to update and manage all 140 screens from one cloud-based interface.
“The cloud-based solution made it easy for stadium staff to quickly change each digital signage display to match the look and feel of the big game,” said Joe Malouff, director of marketing at Ping HD.
To further simplify, each digital menu integrates seamlessly with Bypass Mobile, the point of sale system used at each register. Pricing, inventory, and other product details are managed within the Bypass Mobile dashboard and then fed directly to each digital signage screen.
"Upgrading the menu boards at [this] stadium has been a fantastic joint project. Implementing an integrated state-of-the-art platform with the ByPass Mobile point of sale system and the Ping HD EngagePHD CMS has helped drive operational efficiency, fan engagement, and increased food and beverage revenue," concluded Greg Lewis, partner at Ping HD.