"More and more colleges are deploying virtual assistants or chatbots to communicate with students on all aspects of college life, creating a virtual 'one-stop-shop' for student queries."—Source: Inside Higher Ed
WHY THIS MATTERS:
Chatbots have already made a big impact in higher ed, and their use cases are expanding. But it's important for institutions to draw distinctions — sometimes high-touch help is necessary, and chatbots run the risk of feeling impersonal.