On Higher Ed Tech: Samsung Electronics

CHRIS MERTENS Vice President of US Sales, B2B Displays Samsung Electronics America
(Image credit: Future)

AVT Question: Please share insight and best practices for designing the higher ed classroom for today and the future.

Thought Leader: Chris Mertens, Vice President of US Sales, B2B Displays at Samsung Electronics

Designing classrooms for the future can be difficult because you never know what the future will bring. For example, before 2020, no one could have predicted the seismic shift that would happen when the COVID-19 pandemic forced schools to transition to remote learning overnight. What the last three years have demonstrated, however, is the need to remain agile and adaptable in the face of unpredictable circumstances. 

It’s important to continue supporting educators with professional development resources so that they can effectively leverage classroom technologies long into the future." —Chris Mertens, Vice President of US Sales, B2B Displays at Samsung Electronics

For AV/IT managers thinking about classroom design and their long-term digital strategy, consider if the technologies being introduced and used are conducive to an adaptable classroom. This includes if the solutions support a seamless transition between in-person, fully remote, or blended learning environments. Moreover, they should offer high compatibility with the software and hardware that educators already use, as well as with classroom technologies that may be incorporated later in the future.

For example, if you are planning to implement interactive displays in classrooms across your campus, you should look for product offerings that are operating system agnostic to ensure educators and students can readily pair them with their own laptops or mobile devices to access and collaborate on course materials. Any new displays should also be highly intuitive and easy to use immediately out of the box to minimize the learning curve needed to start leveraging them in lectures and discussions. Such ease of use and integration into the classroom promotes quick adoption and long-term utilization of the technology. 

It’s important to also continue supporting educators with professional development resources so that they can effectively leverage classroom technologies long into the future. Resources can include online seminars, self-paced training courses, and forums where they can connect with other professors to exchange ideas on meeting the evolving needs of higher education.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.