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2022 is About Adaptability

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If 2020 didn’t teach us to plan for the unexpected, then the latter half of 2021 (and already 2022) underscored that being able to adapt to a changing environment is key to success and maintaining one’s sanity. Doctors and nurses have, unquestionably, been the heroes of the pandemic—but for corporate and higher education, IT teams have been heroic in their own right during this time. 

Paul Krizan, product manager at Atlona, cited 2022 as “the year where the AV industry makes very noticeable progress for the IT managers we increasingly serve.” However, Robin Hamerlinck, senior vice president and CIO of Shure warned that large IT initiatives and projects, will be more challenging. “At times in an IT project, progress is more effective when people can meet face to face,” she added. “My teams are missing whiteboards, group testing, and more—not just within IT, but also with our customers, when building solutions.” 

It's Not Just You, or Me

Literally, everyone in the world has been affected by supply chain issues in one form or another, and the AV industry hasn’t been immune. However, being part of a larger company with diverse brands and product offerings has its benefits. “As part of the Legrand|AV family, Chief can quickly overcome global fulfillment issues, providing integrators with complete AV solutions,” said Kathryn Gaskell, director of product management at Chief. “We are investing in our service delivery to mitigate challenges created by supply chain issues,” added Steve Durkee, director of Product Management at Chief. 

The Technology Manager’s Guide to 2022 Company Roadmaps & AV/IT Technologies

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Datapath’s CEO, Bjorn Krylander, likened the pandemic period to the financial crisis of 2008. “The last two years of turmoil from the pandemic and the supply chain crisis have provided the opportunity to invest in new product development, new processes, and our staff—all to strengthen our customer relationships and thus our market position.” 

Zoom punctuated the need for easy-to-use systems. “Post pandemic, collaboration solutions need to make the return to the office more comfortable and streamlined,” said Meghan Kennelly, director of global marketing and communication at Yamaha Unified Communications. 

Forward-thinking companies have developed products for the new reality of hybrid. “The virtual studio will also be a focus of the Absen roadmap,” said Feifan Lu, product manager at Absen. “This will not just be a display, but also a smart device built into your conference ecosystem.”

What Matters

In the end, businesses only succeed if they listen to the needs of their customers and work at building relationships. “Sony’s B2B organization is working very closely with all of our customers and partners, with a strong emphasis on solving their pain points,” said Rich Ventura, vice president of B2B, Imaging Products and Solutions Professional Division at Sony Electronics.  

The pandemic has catapulted the development of collaboration products and solutions that might have taken several more years to come to market. For many companies, a product roadmap drawn up at the end of 2019 has taken some unexpected turns.

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.