ISE 2026 is set to open its doors at Fira de Barcelona from Feb. 3-6 and welcome thousands of Pro AV industry friends to see the newest technologies and trends. SCN asked several exhibitors for the inside scoop on what to expect this year. Through this series of short Q&As, we'll talk trends and pre-show buzz, plus give you an exclusive sneak preview of what you'll see on the show floor.
Today, Rob Smith, senior director, strategic market development at Shure, talks the AI-enabled workplace and ceiling speakers.
SCN: What technology or industry trend will be providing the most buzz on the ISE 2026 show floor?
Rob Smith: AI will continue to be a key topic. At ISE, we’ll see how companies implement it across the industry. For example, at Shure, we use it in our IntelliMix DSP software to enhance audio, remove unwanted noise and enhance the voice. ISE will be a great opportunity to see how these innovations come together.
SCN: What is your company’s main focus at the show this year?
RS: At this year’s ISE we’ll continue to focus on collaboration technology that empowers the AI-powered workplace. We’ll also bring innovations for broadcast and sports production alongside new technologies for live events. We can’t wait to share them with the industry.
SCN: What makes ISE a unique trade show for the Pro AV industry?
RS: It connects all the key partners, customers, and industry friends to discuss the trends and innovations in the Pro AV industry. It allows us to explore new technologies and understand the role we play in shaping those advancements.
SCN: How have ceiling-mounted speakers matured in the past few years?
RS: They have shifted from basic passive units to intelligent, networked devices that streamline installation and unlock advanced capabilities. Today, they offer remote management, smarter performance features, and sleeker designs that blend seamlessly into modern environments.
