Brawn Tapped for DSF Board

by David Keene

Digital Signage Federation (DSF), the newly formed “independent not-for-profit” trade association serving the digital signage industry, announced yesterday the election of officers to lead the Board of Directors. But the announcement also indicated the appointments were interim, and that there would be an open election, where DSF members would elect officers.

According to DSF, “The newly elected officers, along with the current Board, will establish the protocol for an open election for the Federation’s members to elect a permanent Board of Directors from that membership. That member-driven election is expected to take place within the next 90-180 days.”

The three people who were elected as interim officers are:

• Secretary/Treasurer – Alan Brawn, Principal, Brawn Consulting, LLC
• Chairman – Rich Cooley, CEO & Founder, Visser Digital Media
• Vice Chairman – Bob Stowe, Director, Marketing Services, Wendy’s International

I was especially pleased that my friend Alan Brawn is one of the officers. It was only a little over a year ago, at the Digital Signage Expo 2009, that Alan, together with Jonathan Brawn, under the banner of the Digital Signage Experts Group (DSEG) launched the Digital Signage Display Experts (DSDE) program, the comprehensive training program designed exclusively for professionals seeking to ramp up quickly to attack the digital signage market.

At this past Digital Signage Expo, last February, Alan and Jonathan again hosted 100+ attendees in a sold-out DSEG full-day program. Of course, DSF is not about the trade show per se. But that’s really my point: it’s encouraging that DSF is serious enough about education in general, including year-round education, to have Alan and team on board to advise them going forward.

Rich Cooley, Chairman of the Digital Signage Federation commented that, “Our industry is moving decisively to get behind the new Federation. It is exciting that in less than a month our membership has already grown to over 200 members. We will shortly post committee descriptions and opportunities for our members to sign up and help shape the future of our industry.”

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David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.