MANCHESTER, UK--Digital Projection International (DPI), announced an agreement with Indian entertainment icon K Sera Sera for the sale and installation of 400 full HD projection systems in India. The initial rollout of 400 HIGHlite projectors represents the first stage of a much larger cumulative deployment.
K Sera Sera, a stock exchange listed public limited company based in Mumbai, India, is the fastest growing icon in the media and entertainment sector specializing in the production and distribution of films to the Hindi Cinema market. K Sera Sera combine proprietary technology and world class creative talent to develop and distribute feature length films, ad films and television programs.
A well known brand in the media and entertainment industry, K Sera Sera has worked tirelessly to bring Digital Cinema to the masses by combining film entertainment and e-learning. K Sera Sera’s mission is to open 500 state of the art miniplexes with 1000 screens in urban and semi-urban locations across India. Each miniplex will have two screens with a minimum capacity of 75 and maximum 125 seat facility.
K Sera Sera CEO, Sanjay Gupta commented, "We have two key goals which I and the rest of the KSS team hope to achieve within the next three years. One is to bring technically advanced viewing to the masses in India. The other is to fulfill the company's corporate social responsibility, by integrating high level interactive education capabilities to the urban Indian population.” Gupta continued, “We are confident that our goals will be achieved, and we are very much looking forward to working with Digital Projection today and in the future."
Digital Projection Internationals' Sales and Marketing director, Nick Cottiss, offered, “With our extensive experience in the Indian market we fully understand the demands made for market leading projects such as that initiated by K Sera Sera. The projectors have to be purposefully designed for both the environment and the audiences viewing pleasure. This all has to be supported by a 24/7 service and support operation using an extensive network of tried and tested fully trained engineers from Image Engineering.”
The 3-chip DLP HIGHlite projector line has been developed for demanding applications, with regards to reliability, performance and cost. This is the first project in India where full HD equipment can be deployed because of the rigorous attention to cost of ownership in the projector design. The HIGHlite range offers high light output with all the benefits of a 3-Chip DLP projection system at a price associated with a high end single-chip DLP system.