NORTH READING MA--Bowers & Wilkins announced an association with Revenew Systems, a leading channel management and marketing systems provider.
"Revenew's online marketing toolbox will give our dealers everything they need to compete in the marketplace: the ability to deliver high quality direct mail to their highest value prospects and establish an e-connection, learn when and what their customers plan to buy, and track the results of each campaign," said Doug Henderson, VP of sales and marketing for Bowers & Wilkins.
Revenew Online marketing toolbox includes:
• Ability to identify segments and customers that are most likely to buy
• An automated marketing toolbox to help save time and resources in creating marketing campaigns
• Campaign tracking and measurements to refine targets and promotional offers
"We understand that the marketing landscape has changed. Consumer buying behavior has changed. Media has changed. Our goal is to give AV dealers the tools they need to keep pace in this electronic world," said Nasrin Thierer, Founder and CEO of Revenew Systems. "Using traditional and online marketing vehicles to capture potential customers' information and email addresses, our clients are immediately notified and can begin creating relationships with them via email. It is an easy-to-use, affordable way to help our clients achieve their marketing and sales goals," she added.