Digital Projection International (DPI) has announced the hiring of Frank Brady as Field Director of Manufacturers Reps and the appointment of Eric Lardner as Central Region Market Development Manager. Bradys position at DPI will involve the cultivation and support of Digital Projections team of manufacturers representatives.
Lardner will transfer his previous sales duties as West Coast Market Development Manager to DPIs Central U.S. region while also retaining responsibilities for key staging accounts on the west coast.
Bradys responsibilities include working with DPIs regional managers to complete the companys distribution channels in both the commercial AV and home cinema markets, as well as aiming to maximize rep participation in the promotion and sales of the Digital Projection product line.
Brady brings over thirty years of AV industry experience to this new position at Digital Projection. Prior to joining DPI, Brady most recently served in progressively increasing roles of responsibility at Liberty Wire and Cable. Most notably, Brady was the Vice President of Broadcast and Integration and was responsible for developing their nationwide commercial and residential manufacturers representative team. Brady then moved into his most recent position as Vice President of Sales Operations. Before Liberty Wire and Cable, Brady was instrumental in developing one of the leading suppliers of videoconferencing products, as Vice President of Peirce Phelps, Inc.
DPI is fortunate to have Frank join our team said Mike Levi, President of DPI. While DPI enjoys strong dealer representation in many of our markets across the US, there are some important geographic areas where our distribution has not kept pace with the growth of our product line. Franks depth of AV business experience and strong relationships with dealers and manufacturers representatives will be a great asset to completing our distribution plan.
With regard to Lardner, Levi continued: Eric was one of the founding members of DPI back in 1997 and he has served in a number of vital roles within the company over the years. We are very pleased to be bringing his unmatched projection expertise to our central region, while also relying on him to continue his work with our key southern California based staging customers.
Brady and Lardner are now active in their new positions and can be reached by contacting Digital Projections corporate headquarters at 770.420.1350.