Marketing at-Retail professionals are often faced with projects involving creative, technical and business activities related to print and other graphics media. This two-day intensive course - taking place October 15 - 16, 2008 in Dayton, OH - will teach about available printing methods, their individual strengths and weaknesses as they relate to various projects, and will provide first-hand exposure to the processes with tours of two graphics plants.

Those who should attend include brand and retail marketing department professionals who have responsibility for evaluating and selecting at-retail print projects, those who are new to the print production process and would like a solid foundation in the types of processes and procedures, as well as print buyers, designers and others who prepare the artwork.

Among other highlights, attendees will learn:

-The difference between jobs "specified for failure" and those "designed for success";

-How to use proofs to communicate expectations and achieve successful printing projects;

-The ingredients of a job, from digital files, photography and color specification, to proofs and their evaluation;

-The qualities of good originals and designs for successful production;

-Explanations of the most common print flaws and their causes.

Participants are encouraged to bring examples of projects they've worked on so they can receive feedback on alternatives which can provide benefits in the future.

The afternoon of each day will be devoted to plant tours. On Wednesday, attendees will visit InnoMark Communications, a modern pre-press and print operation. Participants will interact with skilled professionals and view state-of-the-art equipment used in high-end image manipulation, pre-press activities, the latest digital printing technology and large format lithographic printing for a wide range of retail, POP and packaging projects.

Thursday afternoon will include a tour of Lewisburg Container, considered one of the best in its graphics capabilities for packaging and display projects produced by flexographic printing or flexo combined with offset or digital elements. Participants will tour the plant and see the various stages of production and how both high graphics and more routine corrugated bases and cartons are printed and converted into three dimensional form for distribution to points-of-sale.

At the conclusion of Thursday's tour, the bus will take participants to the airport or back to the hotel as needed.

Presenting the seminar will be J. Page Crouch, Ph. D., who received a bachelor's and masters degree from San Diego State University, where he then taught for two years before beginning his doctoral work at the University of Missouri, Columbia. He joined the Clemson faculty in 1968, where he led the development of the school's graphic communications program. He has authored numerous articles on a variety of print and print education topics. He has served as a member of the Flexographic Technical Association and the Foundation of the Flexographic Technical Association, and is a member of the Academy of Screen Printing Technology. He has taught all the processes and has been active in most of the printing industry associations.

Registration is $1500 for members and $3000 for non-members. The registration fee includes all meeting materials, two breakfasts, two lunches, four breaks, group dinner and transportation to plant tours and airport/hotel at conclusion of second day. MaRC Credits: 4 in Category II.

For more information or to register for this POPAIUniversity event, visit www.popai.com.

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