Turtle Beach Corp Deploys HyperSound Virtual Reality Audio Zones - AvNetwork.com

Turtle Beach Corp Deploys HyperSound Virtual Reality Audio Zones

Publish date:

Turtle Beach Corporation has implemented it HyperSound virtual reality audio solution in Activision's Call of Duty: Advanced Warfare retail displays. The displays have been installed in 987 Best Buy locations in North America. The installation represents the largest implementation of virtual reality audio in a retail setting.

Image placeholder title

The displays have been installed in 987 Best Buy locations in North America. "This marquee implementation of HyperSound will change the way retailers think about retail audio," said Rodney Schutt, SVP and general manager of HyperSound. "This is the first, large-scale implementation of a new generation of retail audio that is unlike anything that has been done before."

HyperSound audio emitters and a sub-woofer are integrated into the base of the retail display. They create a zone of audio that encompasses anyone standing in front of the display. The quality of the audio is three dimensional, creating a virtual reality effect that is similar to wearing a pair of surround sound headsets. The company reports that engineers at Turtle Beach have recently developed a new approach to HyperSound's digital signal processing that creates a more immersive, three-dimensional audio experience.

Call of Duty: Advanced Warfare is the latest installment of the incredibly successful Call of Duty franchise. Call of Duty title launches have become an annual entertainment event and retail phenomenon, with fans across the world heading to stores for midnight launch events. Developed by Sledgehammer Games, it envisions the powerful battlegrounds of the future, where both technology and tactic have evolved to usher in a new era of combat for the franchise. Advanced Warfare launches November 4 for Xbox 360, Xbox One, PlayStation3, PlayStation4, and PC.

The Call of Duty: Advanced Warfare kiosks were installed in Best Buy locations during the last two weeks of October.

Visit http://www.turtlebeach.com/ for more information.


Lectrosonics Digital Audio Processor Deployed at Women’s Hospital

Specializing in the care of women and infants, Women’s Hospital is the premiere facility of its kind in the greater Baton Rouge area. With the recent completion of a new conference facility, the hospital now has state-of-the-art capability for handling presentations, training sessions, and related business.

Image placeholder title

Olivet Nazarene University Deploys Sound Reinforcement System

Located an hour south of Chicago in Bourbonnais, IL, Olivet Nazarene University serves over 4,500 undergraduate and postgraduate students. In order to support the campus community and to promote student health and wellness, the university recently completed construction on the new Student Life and Recreation Center.

Image placeholder title

Lectrosonics Deployed At Arizona State Legislature

Arizona State Legislature employed ASPEN digital audio processors from Rio Rancho, NM-based Lectrosonics, all controlled by Intent Digital’s Energize Dynamic Control System, to fix the problem of speech intelligibility so that members of the legislature can communicate effectively.

Image placeholder title

Wisconsin Realtors Adds Teleconferencing Technology

Wisconsin Realtors Association hired Peak Systems Group of Reedsburg, Wisconsin to update their rooms with modern remote conferencing technology, and the AV integrator obliged with a new system centered on the uniquely functional Symetrix SymNet Radius AEC Dante network audio DSP.

Image placeholder title

Virtual Reality: Digital Signage 2010

The industry’s first virtual trade event, Digital Signage 2010, produced by NewBay Media, took place April 28 with a very successful turnout. Over 2500 industry professionals and end users registered to attend. At any one time, there were as many as 400+ people in attendance (several Exhibitors had 200+ people i