The Secret to Bulletproof Product Testing -

The Secret to Bulletproof Product Testing

Publish date:

Quality is something that we take great pride in at Shure. Our quality story began in 1941 when, during World War II, the U.S. government contracted us to make microphones for use in battle. That contract came with a long list of standards and practices because if our products failed in the field, lives were lost. We continue to uphold this precedent of extreme quality standards today. Here are four of our secrets for “bulletproof” product testing:

Image placeholder title

 Michael Pettersen

Test your components rigorously. If you don’t use quality components in a product’s construction, how can you expect your finished product to be of any real quality? We run our suppliers’ components through a strict regimen of tests to ensure that they meet our exacting standards before including them in our finished production designs.

Test your product rigorously. We drop mics, twist cables, flip switches, and rotate potentiometers repeatedly and relentlessly to ensure they are rugged enough to endure the rigors of touring and performance.

Test for every possible environmental condition. We test gear to withstand storage temperatures ranging from -20° to 150° Fahrenheit. But, we don’t stop short at simple heat and cold tests. We also conduct moisture resistance testing; we subject products to a salt fog chamber and we expose products to a specially formulated chemical sweat mixture in order to ensure the durability of the product in any number of extreme conditions it may encounter.

Remember, quality may cost, but it helps your bottom line. When WWII ended, our founder, S.N. Shure, decided to continue to uphold the same stringent testing standards and was pleased to find that scrap and return rates dropped dramatically. Enacting strict quality standards may be costly up front, but it will ultimately be better for your bottom line.

Michael Pettersen is the Director of Product Technical Support & Corporate Historian at Shure. This feature is part of SCN's "Hush Hush" October print issue.


Image placeholder title

The Secret to Life-Saving Tech Support

Bringing high-performance projectors to market is difficult. There, I’ve said it. It takes years of planning, market research, peer insight, a bit of luck, and a lot of hard work. And once you’ve brought your beautiful creation to market, the hard work is done, right? Nope.

Image placeholder title

The Secret to Surviving Audiovisual Commoditization

As per Merriam Webster, the definition of a commodity is “a mass-produced unspecialized product.” While there are numerous applications requiring highly customized solutions, it is becoming clear that an effort is underway to commoditize audiovisual solutions.

Image placeholder title

The Secret to AV Project Success

The proven project management strategies you read about time and again yield consistent results. The challenge is implementing these 10 strategies when your team is working at capacity with multiple demands and deadlines.

Image placeholder title

The Secret to Wireless Microphone Success

I'll just start right out by revealing that the "secret" really isn't all that much of a secret, but instead, a set of well-tested fundamental principles and best practices that yield consistent reliable results. Rarely do I see all of these things put into practice in one place.

Image placeholder title

The Secret to Personalization, Quality, and Responsiveness

Reflecting back over the past 28 years as a consultant in the audiovisual community, in addition to a stint as an integrator, as well as time on the manufacturing side, I’ve come to find that the three elements—personalization, quality and responsiveness—are critical to success.

Image placeholder title

The Secret to Maintaining a Killer Product Lineup

Trust that after doing this since 1986, Spinitar adding a new manufacturer or product line is highly scrutinized. Frankly, I’m as much if not more interested in the business and value proposition that a manufacturer brings, than the product they provide.