PumpTop TV Joins with MovieSet.Com for Content - AvNetwork.com

PumpTop TV Joins with MovieSet.Com for Content

Publish date:

PumpTop TV, a nationwide digital media network located at-the-pump, has made a deal with MovieSet.com, a pioneering movie website, to provide content from movies in various states of production - from green light to distribution. Movie fans will be able to witness production location shoots from their favorite big screen titles when they are pumping gas. MovieSet.com allows fans to track a movie’s progress on the web with an interactive social networking environment layered over video showing the actual movie production.

One of the first “production previews” focuses on “King of Fighters,” starring Sean Faris, Will Yun Lee, Maggie Q, Ray Park and Bernice Liu. The movie is directed by Gordon Chan, well-known for directing martial arts movies including “The Medallion” starring Jackie Chan. “King of Fighters” is a stylish, high octane, live-action feature based on the highly successful and acclaimed video game franchise of the same name. The story is based on the last surviving descendants of three legendary clans who are continuously transported to other dimensions to test their martial art skills against an evil force that seeks to invade and infect the real world.

Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV, said “The content from MovieSet.com gives the PumpTop TV audience a “first look” at upcoming films that they cannot see anywhere else. MovieSet.com’s bite-sized content fits perfectly with our programming goals – it’s fast, fresh and fun content for people on the go. Movie fans will see a short clip of an upcoming film created during its actual production. Moviegoers will be able to see what an upcoming film will look like, the actors in full character and get a sense of the script’s ambiance. PumpTop TV offers a great way for movie studios to capture an audience when they are not distracted.”

Colleen Nystedt, President and CEO of MovieSet.com agrees, “PumpTop TV expands our reach to fans when they are on the road. MovieSet.com is redefining film marketing, aiming to be the premier online destination for “behind-the-scenes” access to films in production. The addition of PumpTop TV helps deliver targeted metrics to advertisers in exciting new ways. With the advent of MovieSet.com, the relationship between fans, filmmakers, and advertisers, is strengthened like never before. We believe that PumpTop TV will cross reference fans to MovieSet.com and vice versa, every month.”

PumpTop TV just announced a host of new technical enhancements designed to make MovieSet.com content, and its audience of 12 million motorists at service stations nationwide, more compelling. Available on the PumpTop TV network as well as to private network operators, the new capabilities hyper-target consumers and markets via critical criteria such as zip codes, dayparts, in-store sales, and content. PumpTop TV also delivers audiences free of DVR ad-skipping and channel flipping.

PumpTop TV recently announced a joint venture with Outcast, which lets advertisers such as Red Bull, GM and VH1 reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.

PumpTop TV network is owned and operated by AdtekMedia, Inc., an out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with Westinghouse Digital, LCD TV manufacturers in the U.S., to develop and deploy all-weather digital signage hardware that integrates with AdtekMedia’s proprietary network software. AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company’s joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs. For more information: www.pumptoptv.com


PumpTop TV Expands Florida Reach

PumpTop TV , the out-of-home digital media network , announced the addition of 25 gas and service station partnerships in Tampa and Orlando. The Florida expansion announcement follows on the heels of PumpTop TV’s recent move into Detroit . PumpTop TV is part of a nationwide affiliate network wit

Neilsen Numbers for Gas Station TV

Gas Station TV, active in digital out-of-home media, has published a study that it says “demonstrates its effectiveness in reaching mobile consumers,” as 70 percent of participants in a recent Nielsen Media Research study recalled advertising shown on its network. The study also showed that 78 percent of participants agree that GSTV is a good source of product information, and 84 percent will watch or listen to GSTV at their next visit. The study was conducted at GSTV-equipped gas stations in some of the nation’s top media markets including New York, Los Angeles, Chicago and Atlanta...

Avocent Partners with Gas Station TV

Avocent Corporation announced on May 15 a key customer partnership with Gas Station TV (GSTV) to provide programming through video monitors and speakers integrated into gas station pumps at leading gas retailers. “Consumers spend, on average, four and a half minutes at the gas pump with nothing to do. Using Avocent’s wireless HD technology for enhanced video and audio at the gas pump allows GSTV to offer superior digital signage to consumers when refueling,” said David Leider, CEO of GSTV...

YMCA joins ScreenScape

YMCA of Hamilton/Burlington/Brantford has announced that they have chosen ScreenScape to power digital displays inside their branch locations and to stimulate interest in YMCA programs throughout the ScreenScape Community. “We needed a communication system that would allow us to easily distribute up to dat

PumpTop TV: Broadway at The Gas Pump

PumpTop TV and The Broadway Channel announced a partnership that will give millions of motorists around the country an inside look at some of the hottest shows on Broadway. The partnership will bring high quality 30-second clips of some of the biggest names on Broadway to the PumpTop TV network, which reache

LG EzSign TV

LG Electronics unveiled "EzSign TV," the first LG digital signage solution to incorporate live TV without additional hardware, at InfoComm 2011 (booth 2543). EzSign TV is a turnkey solution that offers any business owner an intuitive and cost-effective digital signage display system with the added feature of broadcast

Keywest Intros HD Content Player

Keywest Technology has unveiled the HD-Video POD, a high-definition digital signage content player offering a cost-effective professional alternative to the DVD players frequently used in single-sign systems. Keywest Technology specifically designed the HD-Video POD as an affordable, yet powerful replacement for the DVD players in use today driving tens of thousands of digital signs. The HD-Video POD player is a complete hardware and software solution to drive an individual digital signage. With WiFi and Ethernet support, multiple units can be controlled and updated from a central Keywest Technology InfoZone network.