SALT LAKE CITY, UT--Utah Scientific it is expanding its worldwide market presence and its management team with the appointment of Reto Brader to a new position, general manager for Europe, the Middle East, and Africa. Brader, who has worked in high technology, broadcast, and information systems markets for 18 years, will be tasked with developing Utah Scientific's EMEA presence, growing its market, serving customers, and promoting Utah's products in the regions.
"Utah Scientific routers and associated gear have always been world-class, and this addition to our organization demonstrates our commitment to enhanced communication of that message to customers in important regions of the world," said Tom Harmon, president and CEO of Utah Scientific. "We are pleased to have the opportunity to engage someone with Reto's skills, experience, and integrity to take on this responsibility. He is just the right person to match our advanced technology with the many customers in the EMEA regions who are poised to take advantage of it."
Brader comes to Utah Scientific most recently from Pixelmetrix, where he also served as EMEA general manager. Earlier management positions were at Hewlett-Packard/Agilent in Canada and Alcatel in Switzerland. Brader holds both a master's degree in business administration and a Bachelor of Science degree in electronic engineering.
"Providing solutions that enable my customers to succeed is what motivates me most," said Brader. "When the company is Utah Scientific, with both great technology and an outstanding reputation, the prospect is even more exciting. I couldn't be more enthused about the opportunity of enabling customers in the EMEA regions to benefit from the great expertise and quality solutions that Utah Scientific offers."
Based in Zurich, Brader will work closely with Scott Bosen, Utah Scientific's marketing director and international sales manager, and will report directly to Tom Harmon.