SITO Mobile Ltd. has joined with The Digital Place Based Advertising Association.
New Jersey-based SITO Mobile provides brands a mobile engagement platform brands to increase their awareness, loyalty sales through real-time analysis of campaign and individual ad data. The company has worked with companies including Coca-Cola, Amazon, Mercedes-Benz and Samsung.
"SITO Mobile is making tremendous inroads in the realm of location-based advertising, helping marketers influence consumers on their path to purchase," said Barry Frey, president & CEO, DPAA. "We welcome them to our ranks and look forward to working with them to advance their business and their role in making digital-place-based media a critical component of the video advertising ecosystem for all marketers."
"Leading retailers and marketers have experienced first-hand our ability to drive foot traffic into stores, build customer loyalty and sales, and deliver attribution and acquisition to digital placed-based advertising through our innovative mobile engagement platform,” said Jerry Hug, CEO, SITO Mobile. “By joining DPAA, we will gain access to a broad range of tools that will help us continue to grow our business and make an impact on digital place-based media's share of video ad revenue, while further enhancing our robust advertising solutions for our clients and driving revenue for our company."