Digital Signage Expo Expands into Europe -

Digital Signage Expo Expands into Europe

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Digital Signage Expo (DSE) -- the international trade show and conference exclusively dedicated to digital signage, interactive solutions and point-of-consumer media networks in retail, hospitality, transportation, financial and public spaces -- has once again entered into an agreement with Reed Exhibitions Deutschland GmbH, organizer of viscom 2009, the international trade show for visual communication.

Viscom 2009, taking place in Düsseldorf, Germany, October 1-3, 2009 at the Düsseldorf Exhibition Center, is Europe’s leading exhibition and conference serving the visual communications marketplace. Alongside viscom 2009 DÜSSELDORF an extensive seminar program will be organized and the Digital Signage Best Practice Award will be presented for the third time for the most interesting “Best Practices” in this field.

“Viscom 2009 Düsseldorf, as a result of its efforts in 2008, has built a strong digital signage exhibition and conference as a part of their already successful visual communications event, including the increased participation of U.S. companies,” said Angelo Varrone, CEO of Exponation, LLC, the parent company of Digital Signage Expo. “We are working with viscom because there is significant interest in the European market among U.S. digital signage and interactive technology vendors. We think viscom 2009 Düsseldorf offers them an excellent opportunity to reach that important and fast-growing market,” added Varrone.

According to Petra Lassahn, viscom’s event director, “Viscom was the first international show where digital signage was launched. Today viscom is the show for digital signage in Germany; and Germany is the ideal country for U.S. companies to enter the European market due to its trade show history and popularity.”

Digital Signage Expo’s role will be to act as liaison between U.S. exhibitors and viscom, simplifying and facilitating their European expansion. The United States Representative for viscom 2009 Düsseldorf, Kallman Associates, Inc., will attend Digital Signage Expo, from February 24 - 26, 2009 in Las Vegas and will be visiting with DSE exhibitors during the show.

“We’ll be exhibiting at viscom 2009 Düsseldorf ourselves, extending our own brand, and believe that a strong U.S. showing at viscom will be of great benefit to our industry, “said Varrone.

For additional information on viscom 2009 Düsseldorf, please contact Jerry Kallman Jr. at Kallman Associates, Inc. 20 Harrison Ave., Waldwick, NJ 07463 tel. (201) 652-7070 ex. 107 or by e-mail at

For more information on Digital Signage Expo products/services, visit


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