- It’s no mystery why Digital Signage has been on such a rapid climb for the past several years. But in that upswing, as camp after camp has attempted to forge into the digital signage seas, there has still been a lack of clear training to ensure successful launches. They say a rising tide lifts all boats, but in this market, this recession year in the overall economy, there is too much caution and too much uncertainty about competing technologies and competing business models to think that digital signage is easy. It’s anything but.
- In order to quickly bring AV, IT, out-of-home marketing, advertising, and content creation professionals up to speed to prosper in the booming digital signage market, Brawn Consulting together with NewBay Media have announced the launch of the industry’s only comprehensive training and certification program exclusively for digital signage. The new program is being launched as the Digital Signage Experts Group (DSEG), formed and led by industry veteran Alan Brawn, together with the official and exclusive DSEG publishing partner, NewBay Media (publisher of Digital Signage Magazine). The DSEG program incorporates elements of “SPEED” digital signage training developed by Lyle Bunn, who will serve on the Advisory Board and as a DSEG presenter. And retail guru Laura Davis-Taylor also serves on our board, bringing priceless expertise about real-world rollouts to the team. Regional training, certification, and educational events are being planned for a variety of U.S. locations through 2009 and beyond.
- I’m grateful to have had the opportunity to engineer this launch with Alan and Jonathan Brawn, to bring proven ROI strategies to professionals from AV, IT, retail, advertising, or content creation, so they can take the guesswork of digital signage rollouts and digital signage service business models. DSEG is a comprehensive new program put together by the industry’s top players. Visit www.digitalsignageexperts.org for more information or with inquiries about registration for DSCE certification (see page 25). We’ll be announcing 2009 regional events within the next several weeks.
- And in conjunction with the rollout of DSEG, we’re also announcing the launch of the Digital Signage Best Practices Guide, to be published twice in 2009. The Digital Signage Best Practices Guide will be the industry’s only comprehensive guide that
BY DAVID KEENE, EXECUTIVE EDITOR enables the launch of digital signage projects by drawing on the expertise of proven market leaders.
The guides will address, for end-users and specifiers of digital signage systems, the ten keys to a successful digital signage systems rollout: choosing the right hardware, software, and content partners — before the first screen is hung.
Because, again, even as digital signage draws capital investment, as venues of all kinds see the need to reach people directly where they work, shop, or circulate, there is no best practices guide to ensure the best opportunity of success.
The Digital Signage Systems Rollout Guide, to be written by top industry leaders (not journalists) will present an industry “insider” guide to avoid those mistakes — based on established ROI and ROO (Return on Objective) research from successful rollouts in the U.S. and Europe.