Poland's Call2Action Selects BroadSign Software

Author:
Publish date:
Social count:
0

A leading digital signage network operator in Poland, Call2Action, has completed the deployment of BroadSign's SaaS platform on its 3400-screen network and is installing new digital signs in grocery stores across the country.

Call2Action will add 600 new screens by the end of March, bringing the total number of locations to 239. The expansion will allow the company to reach up to 30 percent of adult Poles.

Among the decisive factors in selecting BroadSign were the advertiser-friendly campaign reporting system and responsive technical support. BroadSign's support team helped Call2Action migrate 3400 existing screens to its software and start the new installations immediately.

"BroadSign and Call2Action form a symbiosis," said Michal Maciuk, a senior executive at Call2Action. "BroadSign equips us with a powerful and versatile system for communicating with the customers. Our screens become part of the shopping process; moreover, they enhance it. As a leader in innovation, we always aim to use the best tools possible -- that is why we have chosen BroadSign."

Call2Action is an advertising-supported business and its networks in Tesco hypermarkets, Alma delicatessen chain and Piotr i Pawel supermarkets offer national reach to brands. The content is produced in partnership with TVN News Agency and advertising sales are brokered by TVN Media. Both partners belong to TVN Group -- the largest media group in Poland.

Call2Action delivers two types of what they call "consumer television" programming: Wait TV -- aimed at shoppers in the checkout lines -- and Shopping TV that is aired on the screens inside the store. Wait TV's content loop is 6 minutes long, while Shopping TV's loop length is 12 minutes. Both channels feature 5- to 30-second ad spots that are placed between informational segments.

According to studies conducted by Millward Brown SMG/KRC, a Polish research firm, 26 percent of shoppers' contacts with Call2Action ads resulted in a purchase of the products advertised. 64.3 percent of customers reported that Wait TV screens kept them entertained at checkout. 69 percent of patrons said that the screens inside the store (Shopping TV) were a good source of information relevant to their shopping goals.

"Call2Action belongs to the new generation of digital signage networks," said Brian Dusho, CEO of BroadSign. "They are focused on the media side of the business and they cater to major agencies and national advertisers. Our SaaS platform is designed to empower media companies so they could conduct their digital signage business and not worry about technology, and that is why Call2Action and BroadSign are a perfect match."

For more information: www.call2action.pl
www.broadsign.com

Related

iSIGN Selects BroadSign to Manage Networked Displays

iSIGN Media Solutions Inc. has signed an agreement with BroadSign International to manage networked digital displays in Couche-Tard's convenience stores. iSIGN, through its subsidiary Pinpoint Media Group, operates the network of advertising and promotional screens within the Couche-Tard chain of approximately 1,400 c

Broadsign and DPN

BroadSign announced August 21st that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network in 500 convenience stores by the end of 2007, with plans to expand the network to 2,000 stores over the next 18 months. BroadSign provides hosted software for powering digital signage networks in stores, restaurants, malls and transportation hubs around the world. BroadSign's digital signage network software will allow DPN's advertisers to buy and schedule in-store video spots in a targeted and efficient manner and manage networked content from one central location. Each convenience store location will have up to two screens that will play ads promoting the products sold in-store as well as other relevant information and entertainment content. The full-color digital displays, managed by BroadSign software, will allow the stores to capture the attention of customers, increasing the performance of its point-of-purchas

Broadsign and rVue

Broadsign International, provider of digital signage software, and rVue, Inc. a subsidiary of rVue Holdings, announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage softwa

Arbitron, Broadsign Proof of Play

BroadSign International Inc., provider of hosted software for managing digital signage networks, has announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology. The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign Suite. According to Arbitron...

BroadSign Suite 6.0

BroadSign International has announced the release of the BroadSign Suite 6.0, an advanced enterprise-scale software platform for digital signage networks. The Software as a Service (SaaS) offering is licensed on a monthly subscription basis and allows digital signage networks and their operators a way to manage even the largest networks for both maximum ad revenue and efficiency. All of BroadSign's existing customer networks will be remotely upgraded at no additional cost...

Broadsign Expands

BroadSign International has announced it is expanding its global presence beyond its current base in North America and Europe into Asia, specifically targeting India and China. A recent customer win in India is launching BroadSign’s presence in the region, after beating out more than 20 other competing vendors to provide the software that will drive a retail digital signage network encompassing more than 300 stores, with plans by the retailer for thousands of stores in the future. BroadSign’s software, delivered via a Software as a Service (SaaS) model, powers digital signage networks in stores, restaurants, malls and transportation hubs around the world. The company expects its experience working with both network operators and retailers to be beneficial in India and China, where retailers are often building and operating the networks themselves. In addition, BroadSign’s focus on scalable software that remains affordable to manage even as the number of

Spanish Network Operator Switches to Broadsign

AsomaTV, an operator of several digital signage networks in Spain, has deployed BroadSign’s Software-as-a-Service at all existing networked locations and will be using the platform for future installations. The migration from legacy software has involved 110 screens in 15 major shopping malls, most of which are locate