Mvix Launches Low-Cost, Feature-Rich Digital Signage Player

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MvixUSA recently announced the launch of its new signage player, Mvix CEENO, for the retail, restaurant and real estate industries.

Designed for SMB applications, Mvix CEENO offers a simple, affordable, yet feature-rich system for displaying promotional or informational videos, digital slideshows and text ticker, said the company. CEENO allows up to 720p/1080i video playback over Component Video port (YPbPr), audio over stereo analog port and data connectivity over 10/100 network port, according to the company.

Media can be downloaded to the device over the network (LAN / HTTP / FTP) or quite simply by plugging in a USB drive, said the company. Operationally, the media, playlists and schedules reside on local storage (compact flash card) for stand-alone, independent operation, said the company.

The bundled Windows-based software enables file transfer, playlist management and an intuitive scheduler of digital media files (JPEG, MP3, MPEG 1/2/4, AVI), according to the company. The administration software is capable of managing dozens of players on a network simultaneously. In addition, the player can be configured to download media content upon boot or in an independent mode to allow for continuous playback regardless of network connection, said the company.

“CEENO is a turnkey system for small retail locations requiring a medium of dynamic product advertisements, restaurants for electronic menu boards, or for real-estate agencies for enabling digital showcases for their property,” said Mike Mallon, vice president of business development for Mvix, Chantilly, Va. “Its robust hardware and feature-rich content management system makes it an ideal choice for these SMB-3R markets we are targeting. Ceeno is priced competitively for its target market. There is no licensing or subscription fees associated with its purchase — making it one of most affordable turnkey signage systems available in the market as of today.”

Ceeno’s hardware and software architecture is focused around its ease of use, said the company. A simple-to-use, on-screen display menu allows users to configure its setup for network-based versus stand-alone mode operation, according to the company.

Offering a complete flexibility of network setup, Mvix Ceeno is capable of downloading and playing content from remote locations via HTTP or FTP protocol, said the company. For stand-alone operations, Ceeno can be loaded by simply plugging in a USB drive to update media and playlists. Mvix Ceeno also allows for a zone-based playback of video, images and scrolling text on the same screen, according to the company.

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