Magenta Research announces the addition of Sally Halpin to the company in the newly created position of Northeast Regional Sales Manager. Reporting to National Sales Manager Dan Smith, Halpin will lead sales efforts in the Northeast and is tasked with expanding Magenta’s market and mind share in the region. Halpin brings over 20 years of Sales and Marketing experience in the computer hardware industry. Prior to joining Magenta, Sally was Business Development Manager at NEC Display Solutions for New York and New England with a focus on Digital Signage.
“With the growth of digital signage, digital video applications and IP solutions on top of Magenta’s existing business, resource expansion was necessary,” stated Smith. “Combining Sally’s wealth of experience and contacts in this region with our existing manufacturer rep firms, we are well positioned to take even greater advantage of our rapid market and technology expansion.”