Lyle Bunn’s Guide– Nov.18 Virtual Trade Show - AvNetwork.com

Lyle Bunn’s Guide– Nov.18 Virtual Trade Show

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If you’ve procrastinated, register now, for Thursday’s big Digital Signage 2010 Virtual trade show. Click here to Register
And once you register, check out the article below, from Lyle Bunn, on how to best navigate the event on Thursday. Without further ado, here are Lyle’s tips on making the most of this Thursday's event:

How to get the most from Digital Signage 2010 – Nov. 18 online trade show.
(A page from Lyle Bunn’s playbook”)


By Lyle Bunn

The “delivered-to-the-desktop conference and tradeshow” approach is a very, very, very productive way to attend education sessions, get an update on industry perspectives, trends and best practices, connect with event sponsors and trade show exhibitor, and to network with other delegates. Very productive indeed.

The Nov 18th event (10AM-6PM) promises to be even better than the April 2010 inaugural event. It is again produced by NewBay media, publishers of Marketing at Retail, Digital Signage Weekly, Digital Signage Magazine, the Digital Signage Directory, System Contractor News and many other industry publications. It is provided in partnership with InfoComm International and is being driven by David Keene, the longest serving and acknowledged as one of the best connected and best informed Editors in the Digital Signage industry. He is a true force in industry advancement.

Following are some suggestions on how to get the most value from the Nov 18th virtual event, based on my experience in the April 2010 inaugural virtual Digital Signage event (which was excellent!).

1. Pre-register. You can do this at:

http://www.digitalsignage2010.com/

2. Review the agenda and exhibit list in advance, setting up your event itinerary (i.e. your event “to do” list) based on sessions and companies that are most important to you. The timing of sessions that you want to attend, as well as when you will plan to visit sponsors, exhibitors, networking lounges and discussions will show the gaps when you could schedule essential office meetings, check emails and voicemail, and respond to high priority items. If you can, consider yourself “away from office” to allow yourself to get maximum advantage of the education and contacts available. It is best if you do not have to attend to any regular duties and can be virtually “out-of-office” that day.

3. Prepare a photo/avatar to be included in your profile. This brings more “you” to the online event and must be a very small file.

4. Test/confirm your system set up and capability when you receive confirmation of your registration. (Editor’s note: The Chrome browser is not supported. Use IE, Firefox, or Safari.)

5. Get online (i.e. “arrive”) early on Nov 18th using the log on instructions provided to you after you register. Start at the profile page, assuring that your contact info is included and up to date, and load your photo/avatar.

6. Confirm your planned agenda and have your agenda printed and on your desk with a clock so that you are not late arriving at any sessions. (They all start exactly on time).

7. Follow your planned agenda for the day “bouncing” between the auditorium, sessions, the trade show, your charts and lounges.

Some key tips…

• Plan to attend all keynote and primary sessions when they are scheduled, in part so that you can more easily download the presentations.

• Scroll through the “who is here” section to see attendee names and their company. This is like looking at someone’s nametag, so if someone interests you, introduce yourself in chat to establish contact. Be sure to say hello to friends, customers and partners. Chat can get busy, so keep trying if you have to.

• Minimize the length of chat messages and time you have in any one conversation. This allows you to connect and meet with more people, and have higher “presence” yourself at the event. Plan to connect by email or telephone to continue conversations with people after the event. This would be agreed to by each party in the chat and telephone number or email address will have to be provided in the message (this is not provided by event organizers).

• Go to the “Resources” section and download the available materials that are of interest to you. Save them in an event folder for review, sorting and use after the event.

An important note..

The desktop, virtual event can be exhausting depending upon the sessions, downloading and contacting that you are doing, so plan for your personal needs in the day. Identify times for “bio-breaks,” eating, touching base briefly with colleagues and family, stretching, fresh air and when you will check your voicemails and emails. Have snacks and water handy.

Work hard to stick to your plan/agenda/itinerary.

The desktop, virtual event approach is extremely productive and the time that you spend planning your participation and your discipline in sticking to your detailed participation plan will maximize the value you get. Do a detailed plan and stick to it.


Lyle Bunn is a leading figure in North America’s Digital Signage industry who is widely recognized for his contributions as an independent industry advisor and educator. Info@LyleBunn.com

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