Displays for the brands Dr. Scholl's, Yellow Tail, the movie Space Chimps and retailer Best Buy received POPAI's coveted Display of The Year (D-O-Y) Awards during POPAI's Outstanding Marketing at Retail Achievement (OMA) Awards competition, staged in Las Vegas in conjunction with GlobalShop, the largest store design and at-retail marketing show in the United States.. Winners were announced March 24th during a gala awards ceremony at The Venetian, Las Vegas.
The Dr Scholl's Custom Orthotics Walmart Kiosk, created by Mechtronics Corporation, White Plains, N.Y. for Schering-Plough Corporation captured the Permanent D-O-Y; the Yellowtail Lava Lamp created by CM Global, Watertown, WI, for Ryan Partnership captured the semi-Permanent award; Space Chimps from Drissi Creative Studios, Hollywood, CA for 20th Century Fox captured the temporary award and The Best Buy-Mall of America Living Standee created by Modernistic Incorporated, Stillwater, MN, for Best Buy captured the top award for Digital Signage.
"This year more than 500 entries were judged by over 100 brand marketers, retailers, agencies and marketing at retail producers to determine the campaigns and programs delivering dramatic results and shaping marketing in-store over the past year. These executions are changing the face of retail and how brands effectively communicate with consumers at retail," said Dick Blatt, President and CEO of POPAI.
POPAI's Outstanding Marketing at Retail Awards (OMA) denote the most creative and effective marketing at retail programs that have debuted in-store over the past year from across the globe," Blatt added. "For more than 50 years, POPAI's OMA Awards have symbolized the pinnacle of in-store achievement, making it the industry's longest running and prestigious awards contest," added Blatt. "Winning a POPAI Display of the Year award means that your program has been singled out as being among the most creative and effective Marketing at Retail solutions from across the globe."
The competition includes in-store executions representing virtually every retail class of trade across a multitude of product categories.