OMA Awards Announced at Globalshop

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Displays for the brands Dr. Scholl's, Yellow Tail, the movie Space Chimps and retailer Best Buy received POPAI's coveted Display of The Year (D-O-Y) Awards during POPAI's Outstanding Marketing at Retail Achievement (OMA) Awards competition, staged in Las Vegas in conjunction with GlobalShop, the largest store design and at-retail marketing show in the United States.. Winners were announced March 24th during a gala awards ceremony at The Venetian, Las Vegas.

The Dr Scholl's Custom Orthotics Walmart Kiosk, created by Mechtronics Corporation, White Plains, N.Y. for Schering-Plough Corporation captured the Permanent D-O-Y; the Yellowtail Lava Lamp created by CM Global, Watertown, WI, for Ryan Partnership captured the semi-Permanent award; Space Chimps from Drissi Creative Studios, Hollywood, CA for 20th Century Fox captured the temporary award and The Best Buy-Mall of America Living Standee created by Modernistic Incorporated, Stillwater, MN, for Best Buy captured the top award for Digital Signage.

 "This year more than 500 entries were judged by over 100 brand marketers, retailers, agencies and marketing at retail producers to determine the campaigns and programs delivering dramatic results and shaping marketing in-store over the past year. These executions are changing the face of retail and how brands effectively communicate with consumers at retail," said Dick Blatt, President and CEO of POPAI.

POPAI's Outstanding Marketing at Retail Awards (OMA) denote the most creative and effective marketing at retail programs that have debuted in-store over the past year from across the globe," Blatt added. "For more than 50 years, POPAI's OMA Awards have symbolized the pinnacle of in-store achievement, making it the industry's longest running and prestigious awards contest," added Blatt. "Winning a POPAI Display of the Year award means that your program has been singled out as being among the most creative and effective Marketing at Retail solutions from across the globe."

The competition includes in-store executions representing virtually every retail class of trade across a multitude of product categories.


Digital Signage Award Winners 2009:

Category: Advertising
Interactive Content
Silver: Clairol Haircolor Advisor Kiosk, Entrant-The Integer Group,
Client-Procter &Gamble
Bronze: Rogers Talkspot, Entrant-Digital Display & Communication,
Client-Rogers Communication, Inc.

Non Interactive Content
Gold: Best Buy - Mall of America Living Standee, Entrant-MODERNISTIC
Incorporated, Client- Best Buy
Silver: Nokia N96 Retail Video, Entrant-Rivet, Client-Nokia
Silver: Walmart Earth Month Campaign, Entrant-PRN, Client-Walmart Stores
Bronze: Sam's Club Fresh Meat Campaign, Entrant-PRN, Client-Sam's Club

Network Implementation
Gold: Channel "H" Test, Entrant-Artisan Complete, Client-Home Hardware
Silver : The Caja Mediterraneo Network - Phase 2 Rollout, Entrant-John Ryan
Performance, Client- Caja del Mediterraneo
Bronze: Koodo Mobile's Sales-Assist Kiosk Networks, Entrant-ADFLOW
Networks, Inc., Client-Koodo Mobile

Category: Experiential
Non Interactive Content
Gold: Molson Heineken Experiential Bar Content, Entrant-Artisan Complete,
Client-Molson Canada
Silver: Diageo Smirnoff ICE Experiential Content, Entrant-Artisan Complete,
Client-Diageo Canada
Bronze: LCBO Vintages Ontario Wines Campaign, Entrant-Artisan Complete,
Client - Liquor Control Board of Ontario

Network Implementation
Silver: Emerald Coast McDonald's Digital Media Boards, Entrant -
Nanonation, Client - Emerald Coast McDonald's


Digital Signage Viewers' Choice Award Winner 2009:
Bass Pro Shops Digital Signage Network, Entrant- X20 Media, Client-Bass Pro Shops


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