Back-of-House Digital Signage Report

Author:
Publish date:
Social count:
0

David Keene– InfoComm International has just published, online, an interesting report on back-of-house digital signage systems used for employee communication. To read the full report:
click here

According to the report, “Despite the recent recession and continued challenges to the world economy, the digital signage sector has enjoyed stellar growth for the past several years. Advertising-based digital signage in particular has seen a double-digit increase in 2010, according to several industry reports. However, there is a lesser known niche within the digital signage market that receives little notice yet can yield vast opportunities for AV integrators and system designers: back-of-house digital signage systems used for employee communication.”

Similar to advertising-based digital signage, "back-of-house" systems have seen increasing interest and growth despite the rocky economy. These types of digital signage systems are targeted towards employees and other internal company stakeholders, with content that is specifically geared for them rather than for customers.

"No matter what the vertical market, there is always a need for employee communication. Communicators have always struggled to get the attention of employees, and what they communicate is important information so it's necessary to grab their attention and engage," says Chuck Gose, director of business development at MediaTile. "There are a variety of employee communication tools such as newsletters, focus groups, and intranet. Employee communications digital signage is one part of the wheelhouse."

Mike Strand, president & CEO of StrandVision Digital Signage, explains, in the report, "Employee communications is a bigger opportunity due to the sheer numbers of vertical markets who use these systems. Employee communications is night and day compared with marketing communications. The message is not about selling, but more of a focus on staff development and interaction."

…. and there is more. To read the full report:
click here

Related

WireSpring Digital Signage Affordability Report

Digital signage became considerably more affordable during 2010, according to the findings of a new study conducted by WireSpring's Digital Signage Insider blog. The survey findings are part of The 2010 Digital Signage Pricing Report, which is available as a free download on WireSpring's website. A detailed summary of

Insight Media Autostereoscopic 3D Digital Signage Report

Insight Media has released its latest report titled: 2011 Autostereoscopic 3D Digital Signage Report. It is an evaluation of glasses-free autostereoscopic 3D display technology, solutions and opportunities in digital signage. The ability to capture someone's attention with an image that literally pops off the screen

PMA Reports Digital Signage Growth

Pacific Media Associates, global market information experts on large-screen displays, has released their latest quarterly manufacturer census and survey results, showing that 30”+ flat panel displays (monitors and TVs) designated for professional (B2B) use grew 58% over their second quarter 2006 levels. PMA’s findings show higher than expected growth of LCD technology products and an actual year-over-year decline in plasma technology models. “But the breakdowns by vertical markets and applications are even more interesting”, says Rosemary Abowd, PMA’s Vice President of FPD and RPTV Research.

Platt, Digital Signage Growth Report

The digital signage industry will see moderate growth, according to the fourth quarter North American Digital Signage Index by the Platt Retail Institute at The Chicago School of Professional Psychology. Measuring business activity in the digital signage industry based on business leader sentiment, the quarterly Index

New Market Report– Growth of Digital Signage

According to a new market research report released today, the marketing arena worldwide has witnessed dramatic transformation over the past few years. The recent years have seen decline in traditional print advertisements in newspapers and static outdoor billboards, but commensurately rising interest in new interactiv

Research and Markets Add Digital Signage Reports

The market research company, Research and Markets, has announced the addition of the "Global Digital Signage Industry - PEST Framework Analysis" report to their offering. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technologi