According to new report by the Platt Retail Institute, Screens deployed in the industry and ad spending on DOOH networks registered the greatest gains among nine components measured in the North American Digital Signage Index (NADSI). Overall, the Current Digital Signage Index increased 4.41 percent versus the first quarter of 2010. The Near-Term Digital Signage Index (three- to six-month outlook) registered an 11.80 percent increase in sentiment. This is down from the revised 16.07 percent increase in the Near-Term DS Index last quarter.
This 4.41 percent industry growth during the first quarter can generally be described as consistently positive. The score of 120.63 (over 100) indicates a positive outlook, but at a slow rate of growth.
"We believe that this is consistent with an industry that, like the economy in general, is moderately improving," said Steven Keith Platt, PRI Director and Research Fellow. "As corporate marketing spending continues to improve, so will the industry."
Review the entire Second Quarter 2010 North American Digital Signage Index at: