Broadsign Software for Accountabilty in Digital Signage

Author:
Publish date:
Social count:
0

Users of the latest version of BroadSign's network management software can tell precisely how many times each ad was played on each screen. Proof of Performance Reports will then compare achieved exposures against the planned ones, so advertisers will not be billed for the ads not delivered due to a technical problem.

The new software version, released on July 28, takes into account the business hours, holidays and days off at each location, and will turn off screens when a location is closed. Among other enhancements the BroadSign Digital Media Logistics Suite 5.0 (DMLS 5.0) enables advertisers to target their campaigns according to demographic and geographic criteria. Network operators will have complete flexibility in how to configure their network and which criteria to assign to each screen, area, site, location or market. For instance, a camera film ad may be directed selectively to only those supermarket screens that have film processing stands, or a print cartridge ad can be targeted to the screens near printer sections. In another example, MP3 player ads can be scheduled to the areas in shopping malls frequented by 21-35 year olds with medium-to-high income.

DMLS 5.0 gives operators the tools to make sure the screens are on and play exactly what has been scheduled to each of them. The application monitors screens and playback PCs, reports problems and has remote troubleshooting mechanisms, a functionality sought particularly by managers of large networks.

The latest edition of the software further facilitates measurement of sales uplift resulting from ad campaigns, as retailers can analyze detailed play logs against the point-of-sale data. The 5.0 version of DMLS has a more user-friendly interface and offers higher stability and security standards than its already powerful predecessor 4.4.

Migrating to the 5.0 has been done remotely and seamlessly for most existing clients from the Network Operations Center in Montreal, and all new customers have been receiving the new version as of July 31.

For more information, visit www.broadsign.com.

Related

Broadsign and Zoom Media

BroadSign International Inc., provider of hosted software for managing digital signage networks, and Zoom Media & Marketing (USA), a targeted out-of-home media provider,  have announced that BroadSign’s Software as a Service (SaaS) solution BroadSign Suite, will be used to operate and grow Zoom’s networks of digital screens. Zoom Media’s digital signage network includes displays in high-traffic areas in bars and restaurants in the top ten markets nationwide.  “We chose BroadSign because of the flexibility and modularity of their software, their charting system, and the ability to do things like customize loop content, schedules, and play features,” said Dennis Roche, president of Zoom Media & Marketing...

Broadsign and DPN

BroadSign announced August 21st that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network in 500 convenience stores by the end of 2007, with plans to expand the network to 2,000 stores over the next 18 months. BroadSign provides hosted software for powering digital signage networks in stores, restaurants, malls and transportation hubs around the world. BroadSign's digital signage network software will allow DPN's advertisers to buy and schedule in-store video spots in a targeted and efficient manner and manage networked content from one central location. Each convenience store location will have up to two screens that will play ads promoting the products sold in-store as well as other relevant information and entertainment content. The full-color digital displays, managed by BroadSign software, will allow the stores to capture the attention of customers, increasing the performance of its point-of-purchas

Poland's Call2Action Selects BroadSign Software

A leading digital signage network operator in Poland, Call2Action, has completed the deployment of BroadSign's SaaS platform on its 3400-screen network and is installing new digital signs in grocery stores across the country. Call2Action will add 600 new screens by the end of March, bringing the total number of locat

Image placeholder title

Broadsign’s Expanding Customer Base

In recent months several large ad-based networks have joined the ranks of BroadSign’s customers, including JCDecaux, Cineplex, GoGo Cast to name a few. JCDecaux has selected BroadSign’s software platform for its new digital signage installations around the world. Following rigorous field tests in 2010, the company ha

Broadsign and rVue

Broadsign International, provider of digital signage software, and rVue, Inc. a subsidiary of rVue Holdings, announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage softwa

BroadSign Suite 6.0

BroadSign International has announced the release of the BroadSign Suite 6.0, an advanced enterprise-scale software platform for digital signage networks. The Software as a Service (SaaS) offering is licensed on a monthly subscription basis and allows digital signage networks and their operators a way to manage even the largest networks for both maximum ad revenue and efficiency. All of BroadSign's existing customer networks will be remotely upgraded at no additional cost...

BroadSign For Nordstrom, Ashley Furniture

BroadSign International Inc. has announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to national retailers Nordstrom, and Ashley Furniture HomeStore. BroadSign provides hosted software for operating digital signage networks in stores, restaurants, malls and transportation hubs around the world. Channel M is the largest producer and owner of digital audio and video content in North America and plays content on in-store digital signs. The BroadSign-powered Channel M network will provide hours of looped content and the ability to tailor content to specific stores or regions creating greater interest for the customer...