PixelFLEX debuted its new AR-LED technology with partner 3D Live at the LDI 2016 Conference and Tradeshow at the Las Vegas Convention Center. Billed by the company as “a true augmented reality experience,” the AR-LED video design received a positive response, and the technology is now preparing for its initial launch into the world of entertainment and commercial LED video design.
PixelFLEX AR-LED tech demo in action
“We could not be more pleased with the response we received from the performance of our new AR-LED video technology,” said David Venus, PixelFLEX director of marketing. “There were many times where viewers simply sat in amazement, mesmerized by what they were seeing. After such a positive response, we are very excited about launching the AR-LED into the market to see just how creative designers can truly be.”
Utilizing the patented lensing found in the FLEXLite series if LED panels, the new AR-LED has a 6mm pixel pitch with a broad viewing angle of 140 degrees horizontal and vertical. With each tile measuring 500mm by 1000mm, PixelFLEX created a 28-by-13-foot demo wall at LDI, and then added lasers to bring the full augmented reality experience to life.
“Although still tethered to the glasses, this is by far and away the most immersive 3D LED video technology I've experienced,” said Doyle Martin, VP of show services and director of design services at TLS Productions, Inc. “I know a number of folks who have been waiting for this type of technology, and from what I've seen, it is finally something that is ready for deployment in the field.”
"While I had heard of 3D LED video screen technology before, the idea seemed very gimmicky,” said Craig Rutherford, Blueshift Design. “But walking into the PixelFLEX demo room at LDI and putting on the glasses changed all that. Used correctly, the AR-LED technology really does open up a whole new world of creative possibilities that we simply haven't seen before."